{"id":9019,"date":"2021-09-10T12:09:11","date_gmt":"2021-09-10T10:09:11","guid":{"rendered":"https:\/\/journalift.org\/?p=9019"},"modified":"2021-09-10T12:13:11","modified_gmt":"2021-09-10T10:13:11","slug":"si-te-ndertoni-komunitetin-tuaj-online-pjesa-2te","status":"publish","type":"post","link":"https:\/\/journalift.org\/sq\/si-te-ndertoni-komunitetin-tuaj-online-pjesa-2te\/","title":{"rendered":"Si t\u00eb nd\u00ebrtoni komunitetin tuaj online? (Pjesa 2t\u00eb)"},"content":{"rendered":"\n

N\u00eb pjes\u00ebn e par\u00eb t\u00eb shkrimit, ne b\u00ebm\u00eb nj\u00eb pun\u00eb t\u00eb mir\u00eb: p\u00ebrcaktuam komunitetin, shpjeguam pse \u00ebsht\u00eb i r\u00ebnd\u00ebsish\u00ebm dhe tham\u00eb se ku dhe si ta nd\u00ebrtojm\u00eb at\u00eb. Pra kemi hedhur bazat dhe tani \u00ebsht\u00eb koha p\u00ebr t\u00eb shkuar nj\u00eb hap m\u00eb tej. Ju prezantojm\u00eb me hink\u00ebn e leximi n\u00eb histori q\u00eb do t\u00eb na ndihmoj\u00eb t\u00eb transformojm\u00eb lexuesit n\u00eb an\u00ebtar\u00eb t\u00eb komunitetit ton\u00eb.<\/span><\/p>\n\n

Sidoqoft\u00eb, jo aq shpejt, sepse p\u00ebr t\u00eb ditur se \u00e7far\u00eb t’u ofrojm\u00eb lexuesve dhe si t’i inkurajojm\u00eb ata q\u00eb t\u00eb p\u00ebrfshihen n\u00eb komunitetin ton\u00eb, s\u00eb pari duhet t’i njohim shum\u00eb mir\u00eb. Duket mjaft logjike, prandaj le t\u00eb shohim menj\u00ebher\u00eb se si mund ta b\u00ebjm\u00eb at\u00eb. \n<\/p>\n\n

Sa mir\u00eb e njihni lexuesin tuaj?<\/h2>\n\n

Gabimi q\u00eb b\u00ebhet m\u00eb shpesh dhe jo vet\u00ebm nga media, \u00ebsht\u00eb p\u00ebrgjith\u00ebsimi i grupeve t\u00eb synuara, k\u00ebshtu q\u00eb: pranoni sa m\u00eb shpejt q\u00eb t\u00eb jet\u00eb e mundur q\u00eb grupi juaj i synuar p\u00ebrfundimisht nuk mund t\u00eb jet\u00eb “popullata e p\u00ebrgjithshme” ose, q\u00eb t\u00eb jeni popullor p\u00ebr t\u00eb gjith\u00eb. \n<\/p>\n\n

Arsyeja \u00ebsht\u00eb shum\u00eb e thjesht\u00eb dhe q\u00ebndron n\u00eb faktin se n\u00ebse p\u00ebrpiqeni t\u00eb k\u00ebnaqni t\u00eb gjith\u00eb, do t\u00eb p\u00ebrfundoni me p\u00ebrmbajtje pa person dhe n\u00eb fakt askush nuk do t’ju p\u00eblqej\u00eb. B\u00ebni nj\u00eb paralele me jet\u00ebn tuaj private dhe do t\u00eb jet\u00eb edhe m\u00eb e qart\u00eb p\u00ebr ju pse e nj\u00ebjta gj\u00eb \u00ebsht\u00eb e v\u00ebrtet\u00eb n\u00eb fush\u00ebn e medias. \n<\/p>\n\n

N\u00ebse e keni marr\u00eb k\u00ebt\u00eb informacion si nj\u00eb shuplak\u00eb p\u00ebrball\u00eb realitetit, e ndjekur nga paniku, \u00ebsht\u00eb koha p\u00ebr nj\u00eb lajm t\u00eb mir\u00eb: p\u00ebrve\u00e7 grupeve t\u00eb synuara t\u00eb p\u00ebrcaktuara mir\u00eb, krijimi i nj\u00eb profili lexuesi mund t’ju ndihmoj\u00eb n\u00eb shum\u00eb aspekte t\u00eb biznesit tuaj mediatik. Profilet e lexuesve, leximi i avatar\u00ebve ose leximi i personaliteteve ju ndihmojn\u00eb t’u jepni grupeve tuaja t\u00eb synuara nj\u00eb “form\u00eb njer\u00ebzore”. Profili i lexuesit \u00ebsht\u00eb nj\u00eb dokument q\u00eb p\u00ebrmban karakteristikat demografike, t\u00eb sjelljes dhe psikografike dhe mund t\u00eb p\u00ebrfaq\u00ebsoj\u00eb<\/strong> nj\u00eb lloj kategorie t\u00ebrthore t\u00eb nj\u00eb prej grupeve tuaja t\u00eb synuara.<\/span><\/p>\n\n

Ne e kuptojm\u00eb q\u00eb ju jeni lodhur nga teoria, k\u00ebshtu q\u00eb ne menj\u00ebher\u00eb kalojm\u00eb n\u00eb praktik\u00eb. Imagjinoni t\u00eb drejtoni nj\u00eb portal t\u00eb dedikuar p\u00ebr prind\u00ebrit dhe t\u00eb p\u00ebrdorni k\u00ebt\u00eb shembull p\u00ebr t\u00eb par\u00eb se si mund t\u00eb duken 2 n\u00eb 5 profile lexuesish p\u00ebr portalin tuaj: \n<\/p>\n\n

\"ralida\"<\/figure>\n\n
\"bojan\"<\/figure>\n\n

Profile t\u00eb tilla lexuesish jan\u00eb kryesisht t\u00eb dobishme p\u00ebr gazetar\u00ebt dhe ekipin tuaj t\u00eb marketingut<\/strong>. Bazuar n\u00eb to, gazetar\u00ebt mund t\u00eb vijn\u00eb me ide p\u00ebr artikuj t\u00eb rinj dhe t\u00eb krijojn\u00eb p\u00ebrmbajtje m\u00eb t\u00eb r\u00ebnd\u00ebsishme. Ekipi i marketingut mund t\u00eb gjej\u00eb m\u00eb leht\u00eb abonent\u00eb dhe reklamues t\u00eb rinj. Ekipi i shitjeve mund t\u00eb p\u00ebrcaktoj\u00eb me m\u00eb shum\u00eb besim \u00e7mimin e abonimit. T\u00eb gjitha k\u00ebto aktivitete kontribuojn\u00eb n\u00eb nd\u00ebrtimin e komunitetit tuaj unik.<\/span><\/p>\n\n

Facebook Audience Insights ju vjen n\u00eb ndihm\u00eb<\/h2>\n\n

\u00cbsht\u00eb e r\u00ebnd\u00ebsishme t\u00eb theksohet se ju mund t\u00eb krijoni vet\u00eb profile lexuesish edhe pa hulumtime t\u00eb shtrenjta tregu, me p\u00ebrdorim m\u00eb t\u00eb men\u00e7ur t\u00eb t\u00eb dh\u00ebnave tashm\u00eb t\u00eb disponueshme p\u00ebr ju si\u00e7 \u00ebsht\u00eb <\/span>Facebook Audience Insights<\/span><\/a>. P\u00ebrdorimi i k\u00ebtij mjeti falas<\/strong> ju jep informacione kryesore rreth grupeve demografike, interesave dhe aktiviteteve t\u00eb tyre.<\/span><\/p>\n\n

P\u00ebr shembull, n\u00ebse nj\u00eb nga grupet tuaja t\u00eb synuara \u00ebsht\u00eb “vajzat e mosh\u00ebs 18 deri 25 vje\u00e7 q\u00eb jetojn\u00eb n\u00eb Beograd”, ju mund t\u00eb krijoni nj\u00eb profil lexuesi me ndihm\u00ebn e Facebook Audience Insights. \u00c7far\u00eb mund t\u00eb m\u00ebsojm\u00eb p\u00ebr k\u00ebt\u00eb target grup p\u00ebrmes Facebook? Shumica e vajzave jan\u00eb t\u00eb pamartuara, nd\u00ebr faqet m\u00eb t\u00eb p\u00eblqyera jan\u00eb: Maybelline, Garnier, Oriflame, Fashion Babe, Prijemni.rs, Studentkizivot.com, McDonalds, KFC, Botimet Vulkan, \u00c7\u00ebshtjet e Grave dhe Dzvidzan Zbori, shumica p\u00ebrdorin pajisje Android, etj.<\/span><\/p>\n\n

Pra, nj\u00eb profil lexuesi p\u00ebr k\u00ebt\u00eb grup t\u00eb synuar mund t\u00eb duket k\u00ebshtu:<\/p>\n\n

\"Dunja\"<\/figure>\n\n

Gjithashtu, ju mund t\u00eb zot\u00ebroni bazat mbi t\u00eb cilat ngrihen mjetet analitike t\u00eb dedikuara p\u00ebr mediat dixhitale, n\u00eb kursin falas online <\/span>P\u00ebrdorimi strategjik i t\u00eb dh\u00ebnave – nga bazat n\u00eb vendimmarrjen bazuar te t\u00eb dh\u00ebnat<\/span><\/i><\/a>.<\/span><\/p>\n\n

Si t\u00eb identifikoni nevojat e lexuesit tuaj?<\/h2>\n\n

Pasi t\u00eb plot\u00ebsuar t\u00eb dh\u00ebnat themelore demografike dhe interesat n\u00eb profilet e lexuesve, hapi tjet\u00ebr \u00ebsht\u00eb t\u00eb identifikoni se <\/span>cilat jan\u00eb ato nevoja q\u00eb kan\u00eb lexuesit dhe q\u00eb mediumi juaj mund t\u2019ua plot\u00ebsoj\u00eb.<\/strong><\/p>\n\n

P\u00ebrqendrimi n\u00eb identifikimin dhe plot\u00ebsimin e nevojave t\u00eb lexuesve \u00ebsht\u00eb nj\u00eb nga hapat kryesor\u00eb n\u00eb transformimin e lexuesve n\u00eb an\u00ebtar\u00eb t\u00eb nj\u00eb komuniteti mediatik. N\u00ebse e shihni lexuesin tuaj si nj\u00eb klient dhe median tuaj si nj\u00eb produkt, ne mund t’i grupojm\u00eb t\u00eb gjitha nevojat e <\/span>lexuesve n\u00eb tre kategori: nevoja funksionale, sociale dhe emocionale.<\/span><\/a><\/p>\n\n

Nevojat funksionale<\/h3>\n\n

<\/p>\n\n

Nevoja m\u00eb e prekshme dhe m\u00eb e dukshme q\u00eb kan\u00eb lexuesit \u00ebsht\u00eb nevoja funksionale p\u00ebr informacion<\/strong>. Media u siguron lexuesve nj\u00eb gam\u00eb t\u00eb gjer\u00eb informacioni n\u00eb baz\u00eb t\u00eb s\u00eb cil\u00ebs lexuesit planifikojn\u00eb dit\u00ebn e tyre t\u00eb pun\u00ebs ose koh\u00ebn e lir\u00eb.<\/span><\/p>\n\n

Le ta shprehim k\u00ebshtu: n\u00ebse po k\u00ebrkojm\u00eb informacione sh\u00ebrbimi mbi nd\u00ebrprerjet e energjis\u00eb ose ujin n\u00eb lagjen ton\u00eb, ne mund t\u00eb hapim faqen e portalit lokal p\u00ebr t\u00eb marr\u00eb informacion n\u00eb koh\u00eb reale. Ose, p\u00ebrmes nj\u00eb artikulli n\u00eb gazet\u00eb, ne mund t\u00eb zbulojm\u00eb se kur dhe ku po zhvillohet premiera e nj\u00eb shfaqje t\u00eb shum\u00ebpritur n\u00eb qytetin ton\u00eb. Gjithashtu, ne mund t\u00eb zbulojm\u00eb disa informacione m\u00eb pak t\u00eb bukura por t\u00eb r\u00ebnd\u00ebsishme, si\u00e7 jan\u00eb rritja e \u00e7mimeve t\u00eb karburantit. \n<\/p>\n\n

Varet nga secila media q\u00eb t\u00eb p\u00ebrcaktoj\u00eb se si do t\u00eb bjer\u00eb n\u00eb sy dhe t\u00eb evidentohet n\u00eb fush\u00ebn e tejngopur t\u00eb mediave. Kur b\u00ebhet fjal\u00eb p\u00ebr plot\u00ebsimin e nevoj\u00ebs funksionale p\u00ebr informacion, ju mund t\u00eb p\u00ebrqendroheni n\u00eb shpejt\u00ebsin\u00eb ose besueshm\u00ebrin\u00eb<\/strong>, n\u00eb var\u00ebsi t\u00eb vlerave mbi t\u00eb cilat nd\u00ebrtoni komunitetin e lexues\u00ebve tuaj (vlerat gjithmon\u00eb mbajini n\u00eb mendje, ashtu si\u00e7 tham\u00eb n\u00eb pjes\u00ebn e par\u00eb t\u00eb shkrimit dhe gjat\u00eb kursit <\/span>Nd\u00ebrtimi dhe Angazhimi i Komuniteteve Mediatike<\/span><\/i><\/a>).<\/span><\/p>\n\n

N\u00ebse p\u00ebrqendroheni n\u00eb shpejt\u00ebsin\u00eb dhe t\u00eb drejt\u00ebn e lexuesve p\u00ebr t\u00eb “ditur gjith\u00e7ka menj\u00ebher\u00eb”, ju mund t\u00eb dalloheni nga konkurrenca, si nj\u00eb lider n\u00eb publikimin e informacionit m\u00eb t\u00eb fundit. Ky model mediatik mund t\u00eb jet\u00eb ve\u00e7an\u00ebrisht i p\u00ebrshtatsh\u00ebm p\u00ebr mediat lokale, gazetar\u00ebt e t\u00eb cilave, me ndihm\u00ebn e lidhjeve lokale, arrijn\u00eb burimin m\u00eb leht\u00eb dhe m\u00eb shpejt. \n<\/p>\n\n

Nga ana tjet\u00ebr, n\u00eb nj\u00eb koh\u00eb post-t\u00eb v\u00ebrtete dhe p\u00ebrmbytjeje me lajme t\u00eb rreme, ju mund t\u00eb p\u00ebrpiqeni p\u00ebr standardin m\u00eb t\u00eb lart\u00eb <\/span>t\u00eb sakt\u00ebsis\u00eb n\u00eb vend t\u00eb shpejt\u00ebsis\u00eb<\/span><\/a>. Nj\u00eb shembull i v\u00ebrtet\u00eb i nj\u00eb orientimi t\u00eb till\u00eb editorial \u00ebsht\u00eb BBC. Politika e tyre editoriale p\u00ebrqendrohet n\u00eb nd\u00ebrtimin e besimit t\u00eb publikut: \u201cNe jemi t\u00eb pavarur, t\u00eb paansh\u00ebm dhe t\u00eb ndersh\u00ebm. Ne jemi t\u00eb p\u00ebrkushtuar p\u00ebr t\u00eb arritur standardet m\u00eb t\u00eb larta t\u00eb sakt\u00ebsis\u00eb dhe paan\u00ebsis\u00eb dhe p\u00ebrpiqemi t\u00eb shmangim mashtrimin e q\u00ebllimsh\u00ebm apo material t\u00eb audienc\u00ebs ton\u00eb. Angazhimi yn\u00eb p\u00ebr paanshm\u00ebri \u00ebsht\u00eb n\u00eb zem\u00ebr t\u00eb k\u00ebsaj marr\u00ebdh\u00ebnieje besimi. “<\/span><\/p>\n\n

\"Nevojat<\/figure>\n\n

Nevojat Shoq\u00ebrore<\/h3>\n\n

<\/p>\n\n

Nevojat shoq\u00ebrore t\u00eb lexuesve pasqyrohen n\u00eb aspirat\u00ebn njer\u00ebzore p\u00ebr tu njohur n\u00eb nj\u00eb m\u00ebnyr\u00eb t\u00eb caktuar n\u00eb mjedisin e tyre. Nevojat shoq\u00ebrore nuk jan\u00eb t\u00eb dukshme n\u00eb pamje t\u00eb par\u00eb aq sa nevojat funksionale. Sidoqoft\u00eb, bazuar n\u00eb <\/span>k\u00ebrkime shkencore<\/span><\/a>, nevoja p\u00ebr t\u00eb ruajtur dhe p\u00ebrmir\u00ebsuar statusin shoq\u00ebror n\u00eb shoq\u00ebri jan\u00eb faktor\u00ebt kryesor\u00eb q\u00eb motivojn\u00eb lexuesit t\u00eb b\u00ebhen pjes\u00eb e komunitetit dhe t\u00eb paguajn\u00eb abonime p\u00ebr p\u00ebrmbajtjen mediatike<\/strong>. Nevojat shoq\u00ebrore q\u00eb lexuesit mund t\u00eb plot\u00ebsojn\u00eb duke u abonuar dhe mb\u00ebshtetur tek mediat tuaja, varen nga vlerat q\u00eb ju promovoni.<\/span><\/p>\n\n

Duke paguar abonimin n\u00eb mediat lokale, lexuesit mund t\u00eb p\u00ebrmbushin nevoj\u00ebn e tyre p\u00ebr t’u njohur si patriot\u00eb, pavar\u00ebsisht n\u00ebse ata ende jetojn\u00eb n\u00eb vendlindjen e tyre apo jan\u00eb an\u00ebtar\u00eb t\u00eb diaspor\u00ebs. Qytetar\u00ebt q\u00eb nd\u00ebrtojn\u00eb identitetin e tyre mbi rebelimin, rezistenc\u00ebn, kund\u00ebrshtimin, mund t\u00eb identifikohen leht\u00ebsisht me <\/span>sloganin e Pe\u0161\u010danik-ut<\/span><\/a>: “N\u00ebse \u00ebsht\u00eb n\u00eb rregull, at\u00ebher\u00eb asgj\u00eb”. Ose p\u00ebr t’u kthyer n\u00eb profilet tona t\u00eb leximit q\u00eb nga fillimi, Rialdi dhe Bojana, duke paguar nj\u00eb abonim p\u00ebr portalin prind\u00ebror, ata mund t\u00eb p\u00ebrmbushin nevoj\u00ebn e tyre p\u00ebr t’u njohur n\u00eb shoq\u00ebri si prind\u00ebr t\u00eb kujdessh\u00ebm, t\u00eb p\u00ebrkushtuar n\u00eb rritjen dhe edukimin e f\u00ebmij\u00ebve t\u00eb tyre.<\/span><\/p>\n\n

Nevojat Emocionale<\/h3>\n\n

<\/p>\n\n

Ndryshe nga nevojat shoq\u00ebrore q\u00eb bazohen n\u00eb v\u00ebrtetimin e jasht\u00ebm, nevojat emocionale t\u00eb lexuesve bazohen n\u00eb ndjenjat intime. N\u00eb nj\u00eb mas\u00eb edhe m\u00eb t\u00eb madhe n\u00eb lidhje me nevojat funksionale dhe sociale, aft\u00ebsia p\u00ebr t\u00eb p\u00ebrmbushur nevojat emocionale komunikohet p\u00ebrmes vlerave t\u00eb p\u00ebrcaktuara qart\u00eb t\u00eb mediumit ton\u00eb. Duke iu p\u00ebrgjigjur nevojave emocionale t\u00eb lexuesve, komuniteti i lexuesve nd\u00ebrtohet n\u00eb m\u00ebnyr\u00ebn m\u00eb t\u00eb fort\u00eb.<\/strong><\/span><\/p>\n\n

Lexuesi yn\u00eb imagjinar Rialda, n\u00eb vend q\u00eb t\u00eb p\u00ebrpiqet p\u00ebr statusin shoq\u00ebror t\u00eb nj\u00eb n\u00ebne ideale, mund t\u00eb ket\u00eb nevoj\u00eb t’i p\u00ebrkas\u00eb nj\u00eb komuniteti t\u00eb grave q\u00eb sinqerisht dhe pa zbukurime ndajn\u00eb t\u00eb gjitha sfidat e prind\u00ebrimit. N\u00eb k\u00ebt\u00eb rast, Rialda do t\u00eb pranonte m\u00eb leht\u00eb portalin e prind\u00ebrve me sloganin: “P\u00ebr t\u00eb gjitha n\u00ebnat e pap\u00ebrsosura”. \n<\/p>\n\n

Si mund t\u00eb b\u00ebhet an\u00ebtar i komunitetit tuaj dikush q\u00eb nuk ka d\u00ebgjuar p\u00ebr ju m\u00eb par\u00eb?<\/h2>\n\n

Pasi t\u00eb kemi p\u00ebrcaktuar profilet tona t\u00eb lexues\u00ebve p\u00ebrmes t\u00eb dh\u00ebnave demografike dhe nj\u00eb pasqyre interesash dhe nevojash, mund t\u00eb kalojm\u00eb n\u00eb hapin tjet\u00ebr n\u00eb procesin e nd\u00ebrtimit t\u00eb komunitetit. \n<\/p>\n\n

Tani \u00ebsht\u00eb koha t\u00eb zgjedhim m\u00ebnyr\u00ebn se si lexuesit vijn\u00eb n\u00eb kontakt me mediat tona, si nd\u00ebrveprojn\u00eb me p\u00ebrmbajtjen ton\u00eb dhe \u00e7far\u00eb i motivon ata t\u00eb b\u00ebhen dhe t\u00eb mbeten an\u00ebtar\u00eb t\u00eb komunitetit t\u00eb lexues\u00ebve. Mjeti q\u00eb ne p\u00ebrdorim p\u00ebr k\u00ebt\u00eb \u00ebsht\u00eb nj\u00eb hink\u00eb leximi<\/strong> dhe bazohet n\u00eb teknikat e provuara dhe t\u00eb testuara t\u00eb marketingut.<\/span><\/p>\n\n

Hinka e leximit ilustron 4 faza t\u00eb aktiviteteve q\u00eb mediat duhet t\u00eb kryejn\u00eb n\u00eb m\u00ebnyr\u00eb q\u00eb t\u00eb arrijn\u00eb t\u00eb kthejn\u00eb dik\u00eb q\u00eb nuk ka d\u00ebgjuar kurr\u00eb m\u00eb par\u00eb p\u00ebr ta, n\u00eb nj\u00eb an\u00ebtar t\u00eb komunitetit t\u00eb tyre. Fazat themelore t\u00eb hink\u00ebs s\u00eb leximit jan\u00eb: Nd\u00ebrgjegj\u00ebsimi, nd\u00ebrveprimi, veprimi dhe besnik\u00ebria. \n<\/p>\n\n

\"Ndërgjegjësimi\"<\/figure>\n\n

Nd\u00ebrgjegj\u00ebsimi<\/h3>\n\n

<\/p>\n\n

Faza e par\u00eb e hink\u00ebs s\u00eb leximit \u00ebsht\u00eb faza e vet\u00ebdij\u00ebsimit dhe p\u00ebrfaq\u00ebson kontaktin e par\u00eb q\u00eb njer\u00ebzit kan\u00eb me mediumin ton\u00eb<\/strong>. Ka disa m\u00ebnyra se si dikush mund t\u00eb m\u00ebsoj\u00eb rreth mediumit ton\u00eb dhe t\u00eb hyj\u00eb n\u00eb hunke. Ne mund t’i ndajm\u00eb ato n\u00eb tre lloje:<\/span><\/p>\n\n