{"id":9341,"date":"2021-09-29T12:25:53","date_gmt":"2021-09-29T10:25:53","guid":{"rendered":"https:\/\/journalift.org\/?p=9341"},"modified":"2021-09-29T12:25:53","modified_gmt":"2021-09-29T10:25:53","slug":"a-eshte-freemium-modeli-i-duhur-i-biznesit-per-ju","status":"publish","type":"post","link":"https:\/\/journalift.org\/sq\/a-eshte-freemium-modeli-i-duhur-i-biznesit-per-ju\/","title":{"rendered":"A \u00ebsht\u00eb freemium modeli i duhur i biznesit p\u00ebr ju?"},"content":{"rendered":"\n

Kapitalisti sip\u00ebrmarr\u00ebs Fred Wilson n\u00eb 2006-\u00ebn publikoi nj\u00eb artikull “<\/span>My Favorite Business Model<\/span><\/a>” n\u00eb AVC blog n\u00eb t\u00eb cilin shkruante:<\/span><\/p>\n\n

Jepeni sh\u00ebrbimin tuaj falas, mb\u00ebshteteni at\u00eb me reklama, apo dhe ndoshta jo, arrijini klient\u00ebt p\u00ebrmes sugjerimeve, nj\u00eb rrjeti rekomandimesh, k\u00ebrkimit organik, etj., Dhe m\u00eb pas, ofrojini klient\u00ebve tuaj baz\u00eb sh\u00ebrbime shtes\u00eb me nj\u00eb \u00e7mim t\u00eb caktuar ose versionin e p\u00ebrmir\u00ebsuar t\u00eb nj\u00eb sh\u00ebrbimi ekzistues.<\/span><\/i><\/p><\/blockquote>\n\n

Autori p\u00ebrmendte disa shembuj t\u00eb k\u00ebtij modeli t\u00eb suksessh\u00ebm biznesi dhe deklaronte n\u00eb artikull se <\/span>q\u00ebllimi kryesor ishte eliminimi i pengesave p\u00ebr t\u00ebrheqjen fillestare t\u00eb klient\u00ebve<\/strong>. P\u00ebr fat t\u00eb keq, megjith\u00ebse ai kishte nj\u00eb vizion mjaft t\u00eb qart\u00eb t\u00eb modelit t\u00eb biznesit, n\u00eb fund t\u00eb artikullit nuk kishte nj\u00eb em\u00ebr p\u00ebr k\u00ebt\u00eb model. Kjo \u00ebsht\u00eb arsyeja pse ai i ftoi njer\u00ebzit t\u00eb sugjeronin emrin e modelit n\u00eb komente, dhe nj\u00ebri prej tyre, Jarid Lukina, e em\u00ebrtoi at\u00eb si nj\u00eb model biznesi Freemium. Pastaj pjesa tjet\u00ebr \u00ebsht\u00eb histori.<\/span><\/p>\n\n

Pse freemiumi \u00ebsht\u00eb b\u00ebr\u00eb modeli dominant i biznesit n\u00eb internet?<\/h2>\n\n

Gjat\u00eb dekad\u00ebs s\u00eb kaluar, <\/span>freemium<\/span><\/i>, emri i t\u00eb cilit \u00ebsht\u00eb n\u00eb t\u00eb v\u00ebrtet\u00eb nj\u00eb kombinim i fjal\u00ebve falas (<\/span>free<\/span><\/i>) dhe ekskluzive (<\/span>premium<\/span><\/i>), \u00ebsht\u00eb b\u00ebr\u00eb modeli mbizot\u00ebrues i biznesit n\u00eb internet. P\u00ebrdoruesit p\u00ebrfitojn\u00eb sh\u00ebrbimet themelore pa asnj\u00eb kosto dhe mund t\u00eb ken\u00eb mund\u00ebsi t\u00eb t\u00eb p\u00ebrfitojn\u00eb sh\u00ebrbime me karakteristika m\u00eb t\u00eb mira p\u00ebrmes nj\u00eb . Duket perfekte: ju t\u00ebrhiqni p\u00ebrdorues t\u00eb rinj me nj\u00eb model falas dhe m\u00eb pas i joshni ata t\u00eb paguajn\u00eb p\u00ebr t\u00eb gjith\u00eb produktin p\u00ebr t\u00eb marr\u00eb at\u00eb q\u00eb u ka munguar.<\/span><\/p>\n\n

Nj\u00eb shembull i mir\u00eb i k\u00ebsaj \u00ebsht\u00eb sistemi i pages\u00ebs s\u00eb <\/span>paywall<\/span><\/i> q\u00eb p\u00ebrdoret sot nga shum\u00eb portale gazetash, jo vet\u00ebm jasht\u00eb vendit, por edhe n\u00eb rajon.<\/span><\/p>\n\n

Ky model zbatohet nga <\/span>Balkan Insight<\/span><\/i><\/a>, nj\u00eb portal informacioni n\u00eb gjuh\u00ebn angleze, i drejtuar nga BIRN. Ka nj\u00eb pjes\u00eb t\u00eb p\u00ebrmbajtjes falas p\u00ebr t\u00eb gjith\u00eb si dhe p\u00ebrmbajtjen e zgjedhur t\u00eb disponueshme vet\u00ebm p\u00ebr abonent\u00ebt. Nj\u00eb shembull tjet\u00ebr \u00ebsht\u00eb <\/span>Teatar.hr<\/span><\/i><\/a> portal kroat, ku nj\u00eb num\u00ebr shum\u00eb m\u00eb i madh i teksteve (m\u00eb shum\u00eb se 180,000), s\u00eb bashku me, t\u00eb themi, hyrjen n\u00eb skedar\u00eb, fejtone dhe loj\u00ebrash shp\u00ebrblyese jan\u00eb t\u00eb rezervuara vet\u00ebm p\u00ebr abonent\u00ebt. Lexuesit mund t\u00eb zgjedhin nj\u00eb periudh\u00eb pajtimi prej 30, 90 ose 365 dit\u00ebsh.<\/span><\/p>\n\n

N\u00eb var\u00ebsi t\u00eb aksesit n\u00eb media, ekzistojn\u00eb lloje t\u00eb ndryshme abonimesh: freemium – nj\u00eb pjes\u00eb e p\u00ebrmbajtjes \u00ebsht\u00eb falas dhe p\u00ebr p\u00ebrmbajtjen e plot\u00eb paguhet; <\/span>softwall<\/span><\/i> – hyrja paguhet kur tejkalohet nj\u00eb num\u00ebr i caktuar artikujsh n\u00eb muaj; <\/span>hardwall<\/span><\/i> – vet\u00ebm nj\u00eb pjes\u00eb e tekstit \u00ebsht\u00eb e lir\u00eb p\u00ebr t\u00eb lexuar, p\u00ebr t\u00eb lexuar tekstin e plot\u00eb duhet q\u00eb t\u00eb paguani.<\/span><\/p>\n\n

\u00cbsht\u00eb e qart\u00eb se mediat q\u00eb jan\u00eb t\u00eb njohura p\u00ebr gazetarin\u00eb e tyre profesionale dhe analitike, pra ato q\u00eb u ofrojn\u00eb abonent\u00ebve t\u00eb tyre p\u00ebrmbajtje ekskluzive, shkojn\u00eb m\u00eb tej n\u00eb aplikimin e gjenerimit t\u00eb t\u00eb ardhurave nga abonimi. I till\u00eb \u00ebsht\u00eb, p\u00ebr shembull, portali malazez <\/span>Vijesti<\/span><\/i>, i cili si pjes\u00eb e paket\u00ebs Premium ofron raporte dhe kolona q\u00eb nuk mund t\u00eb gjenden n\u00eb portal.<\/span><\/p>\n\n

\"Freemium<\/figure>\n\n

Freemium \u00ebsht\u00eb kudo rreth nesh<\/h2>\n\n

Sh\u00ebrbimi <\/span>streaming<\/span><\/i> muzikor <\/span>Spotify<\/span><\/i> \u00ebsht\u00eb nj\u00eb shembull i nj\u00eb modeli t\u00eb suksessh\u00ebm freemium me shum\u00eb p\u00ebrfitime. Vet\u00ebm vitin e kaluar, platforma pati 345 milion p\u00ebrdorues aktiv\u00eb<\/a>, nga t\u00eb cil\u00ebt m\u00eb shum\u00eb se 155 milion ishin profile premium<\/a>. Th\u00ebn\u00eb m\u00eb thjesht – gati gjysma e numrit t\u00eb p\u00ebrgjithsh\u00ebm t\u00eb p\u00ebrdoruesve paguajn\u00eb p\u00ebr sh\u00ebrbimin.<\/span><\/p>\n\n

N\u00ebse b\u00ebjm\u00eb nj\u00eb hap larg medias, ka shembuj t\u00eb till\u00eb si Evernote (nj\u00eb aplikacion q\u00eb regjistron dhe ruan gjith\u00e7ka q\u00eb d\u00ebshironi t\u00eb shkruani dhe mbani mend) ose MailChimp (nj\u00eb nga mjetet m\u00eb t\u00eb mira t\u00eb marketingut me email). \n<\/p>\n\n

N\u00eb rastin e <\/span>MailChimp<\/span><\/i>, kemi t\u00eb b\u00ebjm\u00eb me situat\u00ebn kur nisim me nj\u00eb model biznesi <\/span>premium<\/span><\/i> dhe m\u00eb von\u00eb kemi kaluar n\u00eb <\/span>freemium<\/span><\/i>. Rezultati \u00ebsht\u00eb si m\u00eb posht\u00eb: numri i klient\u00ebve pagues u rrit me 150% dhe fitimi me 650%. Nga ana tjet\u00ebr, kemi <\/span>Dropbox<\/span><\/i> (ju ndoshta e keni p\u00ebrdorur at\u00eb n\u00eb nj\u00eb moment n\u00eb jet\u00ebn tuaj) q\u00eb hoqi dor\u00eb nga <\/span>freemium<\/span><\/i> dhe zgjodhi <\/span>premium<\/span><\/i>. Sot, Dropbox ofron vet\u00ebm nj\u00eb <\/span>trial<\/span><\/i> falas 30-ditore.<\/span><\/p>\n\n

N\u00ebse ende po mendoni n\u00ebse <\/span>freemium<\/span><\/i> \u00ebsht\u00eb modeli i duhur i biznesit p\u00ebr ju, pyetjet e m\u00ebposhtme do t’ju ndihmojn\u00eb t\u00eb merrni p\u00ebrgjigjen e duhur.<\/span><\/p>\n\n

A do t\u2019i t\u00ebrheq\u00eb p\u00ebrdoruesit tuaj portali i ri?<\/h2>\n\n

Kjo \u00ebsht\u00eb pyetja e par\u00eb t\u00eb cil\u00ebs duhet t’i p\u00ebrgjigjeni.<\/p>\n\n

\u00cbsht\u00eb thelb\u00ebsore q\u00eb produkti juaj t\u00eb jet\u00eb mjaft i mir\u00eb p\u00ebr krijuar reagim tek audienca juaj t\u00eb synuar. Fakti q\u00eb ju do t\u00eb ofroni nj\u00eb produkt t\u00eb caktuar falas nuk do t\u00eb thot\u00eb se ai thjesht do t\u00eb zhduket nga \u2018raftet\u2019 dhe do t\u00eb b\u00ebhet i nevojsh\u00ebm. \n<\/p>\n\n

Marketingu dhe promobimi do t’ju ndihmojn\u00eb gjithmon\u00eb, por gjith\u00e7ka q\u00eb ofroni duhet q\u00eb ose t\u00eb zgjidh\u00eb problemin, ose t\u00eb siguroj\u00eb nj\u00eb avantazh afatgjat\u00eb p\u00ebr lexuesit tuaj.<\/strong> K\u00ebta p\u00ebrdorues m\u00eb pas ndajn\u00eb p\u00ebrvojat e tyre pozitive me njer\u00ebzit e tjere dhe gjenerojn\u00eb p\u00ebrdorues t\u00eb rinj.<\/span><\/p>\n\n

\"Çfarë<\/figure>\n\n

\u00c7far\u00eb duhet t\u00eb ofroni falas?<\/h2>\n\n

Le t\u00eb themi q\u00eb ju keni nj\u00eb produkt dixhital me rreth 20 karakteristika dhe keni zgjedhur 5 prej tyre q\u00eb do t\u00eb jen\u00eb falas p\u00ebr k\u00ebdo q\u00eb regjistrohet apo edhe q\u00eb viziton faqen tuaj. Ata q\u00eb duan t\u00eb p\u00ebrdorin 15 t\u00eb tjer\u00ebt duhet t\u00eb paguajn\u00eb. Pyetja q\u00eb shtrohet \u00ebsht\u00eb se si t\u00eb dini n\u00ebse keni b\u00ebr\u00eb zgjedhjen e duhur dhe \u00e7far\u00eb t\u00eb b\u00ebni n\u00ebse jo. \n<\/p>\n\n

Mos harroni se nj\u00eb nga q\u00ebllimet kryesore t\u00eb modelit <\/span>freemium<\/span><\/i> \u00ebsht\u00eb pik\u00ebrisht t\u00ebrheqja e p\u00ebrdoruesve t\u00eb rinj<\/strong>. N\u00ebse d\u00ebshtoni n\u00eb k\u00ebt\u00eb, at\u00ebher\u00eb kjo do t\u00eb thot\u00eb q\u00eb ajo q\u00eb po ofroni falas nuk \u00ebsht\u00eb aq e mir\u00eb. N\u00eb at\u00eb rast, duhet t\u00eb ofroni nj\u00eb vler\u00eb tjet\u00ebr falas ose t\u00eb provoni di\u00e7ka krejt tjet\u00ebr.<\/span><\/p>\n\n

Nga ana tjet\u00ebr, n\u00ebse keni shum\u00eb an\u00ebtar\u00eb t\u00eb regjistruar, por nj\u00eb num\u00ebr t\u00eb vog\u00ebl t\u00eb p\u00ebrdoruesve t\u00eb opsioneve <\/span>premium<\/span><\/i>, at\u00ebher\u00eb keni problemin e kund\u00ebrt: ajo q\u00eb ofroni \u00ebsht\u00eb shum\u00eb e mir\u00eb dhe duhet t\u00eb hiqni disa prej tyre.<\/span><\/p>\n\n

A e kuptojn\u00eb klient\u00ebt tuaj ofert\u00ebn premium<\/i>?<\/h2>\n\n

N\u00ebse p\u00ebrdoruesit nuk e kuptojn\u00eb qart\u00eb se \u00e7far\u00eb p\u00ebrfitojn\u00eb duke u regjistruar, ju nuk do t\u00eb jeni n\u00eb gjendje t\u00eb fitoni sa duhet. Ne do ta shpjegojm\u00eb k\u00ebt\u00eb me shembujt e Dropbox dhe LinkedIn. \n<\/p>\n\n

E para t\u00ebrhoqi 200 milion p\u00ebrdorues me nj\u00eb sugjerim t\u00eb thjesht\u00eb: kushdo krijoi nj\u00eb llogari me username dhe pass\u00ebord p\u00ebrfitoi 2 GB hap\u00ebsir\u00eb \u200b\u200bruajt\u00ebse falas. N\u00ebse hap\u00ebsira mbaron, p\u00ebrdoruesit mund t\u00eb abonohen me $ 9.99 n\u00eb muaj (ose 99 $ n\u00eb vit) p\u00ebr 100 GB hap\u00ebsir\u00eb \u200b\u200bruajt\u00ebse. \u00cbsht\u00eb e qart\u00eb se versioni falas \u00ebsht\u00eb tashm\u00eb i shk\u00eblqyesh\u00ebm, por kushdo q\u00eb b\u00ebn kopje rezerv\u00eb t\u00eb fotove ose materialeve multimedia t\u00eb tjera, i p\u00ebrdor shpejt 2 GB dhe kalon n\u00eb premium.<\/span><\/p>\n\n

Kur b\u00ebhet fjal\u00eb p\u00ebr <\/span>LinkedIn<\/span><\/i>, p\u00ebrfitimet e opsionit <\/span>premium<\/span><\/i> jan\u00eb paksa “t\u00eb paqarta”. Kompania ofron 4 abonime premium, disa prej t\u00eb cilave synojn\u00eb segmente specifike t\u00eb klient\u00ebve, si\u00e7 jan\u00eb rekrutuesit ose rishit\u00ebsit, dhe shumica prej tyre shfaqin funksionalitet m\u00eb t\u00eb thella k\u00ebrkimi, aft\u00ebsi m\u00eb t\u00eb mira p\u00ebr t\u00eb marr\u00eb\/d\u00ebrguar email dhe shikueshm\u00ebri m\u00eb t\u00eb madhe se kush e ka par\u00eb profilin tuaj. Megjith\u00ebse LinkedIn ishte i suksessh\u00ebm (ishte nj\u00eb nga kompanit\u00eb e para me nj\u00eb model freemium n\u00eb publik), \u00ebsht\u00eb e qart\u00eb se mund t\u00eb fitonte shum\u00eb m\u00eb shum\u00eb n\u00ebse ndryshimet midis ofertave falas dhe atyre me pages\u00eb ishin m\u00eb t\u00eb qarta.<\/span><\/p>\n\n

\"A<\/figure>\n\n

A jeni gati p\u00ebr risi t\u00eb vazhdueshme?<\/h2>\n\n

P\u00ebrdoruesit e rinj shpesh jan\u00eb m\u00eb t\u00eb v\u00ebshtir\u00eb p\u00ebr tu bindur t\u00eb p\u00ebrdorin versionin premium, k\u00ebshtu q\u00eb opsionet e ofruara p\u00ebr t\u00eb kaluar n\u00eb nj\u00eb opsion me pages\u00eb duhet t\u00eb p\u00ebrmir\u00ebsohen vazhdimisht. Kompanit\u00eb inteligjente e din\u00eb q\u00eb freemiumi nuk duhet par\u00eb vet\u00ebm si model i gjenerimit t\u00eb t\u00eb ardhurave. Freemium \u00ebsht\u00eb n\u00eb t\u00eb nj\u00ebjt\u00ebn koh\u00eb nj\u00eb angazhim i vazhduesh\u00ebm ndaj inovacionit.<\/span><\/p>\n\n

Dropbox \u00ebsht\u00eb, edhe nj\u00eb her\u00eb, nj\u00eb shembull i shk\u00eblqyesh\u00ebm. Kur u krijua, n\u00eb vitin 2008, ishte kryesisht nj\u00eb sh\u00ebrbim p\u00ebr ruajten e skedar\u00ebve. Pastaj u shtua opsioni i ndarjes s\u00eb tyre, duke e b\u00ebr\u00eb at\u00eb nj\u00eb mjet bashk\u00ebpunimi. Karakteristikat q\u00eb u shtuan m\u00eb von\u00eb lejojn\u00eb lidhjen automatike dhe ngarkimin e fotove nga telefonat dhe pajisjet e tjera. Pas nj\u00eb kohe, interface-i e p\u00ebrdoruesit gjithashtu u p\u00ebrmir\u00ebsua. \u00c7do tipar i ri rriti vler\u00ebn e asaj q\u00eb ofroi premumia. Prandaj, ishte shum\u00eb m\u00eb e leht\u00eb p\u00ebr p\u00ebrdoruesit t\u00eb vendosnin t\u00eb abonoheshin.<\/span><\/p>\n\n

Kur dhe pse t\u00eb shmangni modelin e biznesit freemium?<\/h2>\n\n

P\u00ebrkund\u00ebr avantazheve t\u00eb tij, modeli i biznesit freemium gjithashtu ka disavantazhe p\u00ebr shkak t\u00eb t\u00eb cilave disa kompani mund t\u00eb rishikojn\u00eb ofert\u00ebn e mundshme t\u00eb k\u00ebtij opsioni. Disavantazhi kryesor \u00ebsht\u00eb se duhen shum\u00eb p\u00ebrdorues p\u00ebr t\u00eb arritur nj\u00eb num\u00ebr t\u00eb mir\u00eb konsumator\u00ebsh\/p\u00ebrdoruesish<\/strong>. Edhe kompanit\u00eb q\u00eb konsiderohen marka t\u00eb suksesshme t\u00eb freemiumit shpesh kan\u00eb norma \u00e7udit\u00ebrisht t\u00eb ul\u00ebta konvertimi.<\/span><\/p>\n\n

P\u00ebr nj\u00eb num\u00ebr t\u00eb madh kompanish, freemiumi nuk \u00ebsht\u00eb n\u00eb t\u00eb v\u00ebrtet\u00eb nj\u00eb opsion sepse kostot e dhurimit t\u00eb nj\u00eb produkti ose sh\u00ebrbimi do t\u00eb rriten dhe puna do t\u00eb bjer\u00eb. Megjithat\u00eb, aty ku p\u00ebrshtatet freemiumi, jan\u00eb rastet e SaaS (softueri si sh\u00ebrbim) dhe kompani t\u00eb tjera t\u00eb bazuara n\u00eb abonim me prezenc\u00eb n\u00eb Internet. K\u00ebtu, nd\u00ebrsa nj\u00eb pjes\u00eb e kostos shkon p\u00ebr k\u00ebrkim dhe zhvillim, vet\u00eb produkti nuk i kushton asgj\u00eb shit\u00ebsit kur nd\u00ebrtohet platforma – ose t\u00eb pakt\u00ebn nuk ka shum\u00eb ndryshim n\u00eb kosto midis ofrimit t\u00eb sh\u00ebrbimit, t\u00eb themi p\u00ebr 1.000 p\u00ebrdorues kundrejt 10,000 p\u00ebrdoruesve. Duke qen\u00eb se oferta \u00ebsht\u00eb e natyr\u00ebs dixhitale, kostot e sigurimit t\u00eb aksesit p\u00ebr p\u00ebrdoruesit shtes\u00eb jan\u00eb t\u00eb pap\u00ebrfillshme.<\/span><\/p>\n\n

M\u00eb tej, p\u00ebr ta p\u00ebrmbledhur: edhe pse freemium nuk \u00ebsht\u00eb modeli i duhur p\u00ebr \u00e7do kompani, n\u00ebse p\u00ebrdoret me men\u00e7uri, ai mund t\u00eb jet\u00eb nj\u00eb mjet jasht\u00ebzakonisht i fuqish\u00ebm. N\u00eb rastin e medias, rekomandohet modeli i fitimit p\u00ebrmes abonimit, por jo leht\u00ebsisht i realizuesh\u00ebm. Kjo \u00ebsht\u00eb arsyeja pse, ne theksojm\u00eb edhe nj\u00eb here q\u00eb p\u00ebrmbajtja \u00ebsht\u00eb shum\u00eb e r\u00ebnd\u00ebsishme. Ju duhet t’u ofroni lexuesve tuaj di\u00e7ka q\u00eb ata nuk mund ta gjejn\u00eb askund tjet\u00ebr n\u00eb internet. Vet\u00ebm n\u00eb k\u00ebt\u00eb m\u00ebnyr\u00eb do t\u00eb eliminoni rezistenc\u00ebn e p\u00ebrdoruesve ndaj pages\u00ebs dhe do t’i ktheni p\u00ebrdoruesit falas n\u00eb klient\u00eb abonent\u00eb q\u00eb paguajn\u00eb.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Kapitalisti sip\u00ebrmarr\u00ebs Fred Wilson n\u00eb 2006-\u00ebn publikoi nj\u00eb artikull “My Favorite Business Model” n\u00eb AVC blog n\u00eb t\u00eb cilin shkruante: Jepeni sh\u00ebrbimin tuaj falas, mb\u00ebshteteni at\u00eb me reklama, apo dhe ndoshta jo, arrijini klient\u00ebt p\u00ebrmes sugjerimeve, nj\u00eb rrjeti rekomandimesh, k\u00ebrkimit organik, etj., Dhe m\u00eb pas, ofrojini klient\u00ebve tuaj baz\u00eb sh\u00ebrbime shtes\u00eb me nj\u00eb \u00e7mim t\u00eb […]<\/p>\n","protected":false},"author":32,"featured_media":9324,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[96,97,99],"tags":[718,721,719,720],"class_list":["post-9341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brandimi-dhe-marketingu-sq","category-transformimin-dixhital-sq","category-zhvillimin-e-biznesit-sq","tag-freemium-sq","tag-hardwall-sq","tag-paywall-sq","tag-softwall-sq","ciTrackContent"],"acf":[],"yoast_head":"\nA \u00ebsht\u00eb freemium modeli i duhur i biznesit p\u00ebr ju? 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