{"id":11883,"date":"2022-02-14T10:03:32","date_gmt":"2022-02-14T09:03:32","guid":{"rendered":"https:\/\/journalift.org\/?p=11883"},"modified":"2022-02-14T10:03:34","modified_gmt":"2022-02-14T09:03:34","slug":"serbia-krusevacgrad-new-knowledge-for-a-safer-future","status":"publish","type":"post","link":"https:\/\/journalift.org\/serbia-krusevacgrad-new-knowledge-for-a-safer-future\/","title":{"rendered":"Serbia, KrusevacGrad: New knowledge for a safer future"},"content":{"rendered":"\n

KrusevacGrad<\/a>, a small local outlet based in the town of Kru\u0161evac in central Serbia, managed to increase commitment and engagement of the community, as well as to develop new advertising packages for local businesses, by advancing technical capacities and team\u2019s knowhow. <\/p>\n\n\n\n

Namely, the new website, result of Media for All intervention, is mobile-friendly and more interactive compared to the old one. Also, capacity building training, video production among others, together with the new video equipment led to creation of visually attractive content<\/a>.   <\/p>\n\n\n\n

\u201cThis resulted in an increased number of visitors to the portal,\u201d<\/em> pointed out from KrusevacGrad. <\/p><\/blockquote>\n\n\n\n

Another segment in their multifaceted business plan – improvement of the content and technical capabilities of the website and creation of a new shape-to-the-needs package of products and services \u2013 is marketing strategy. <\/p>\n\n\n\n

\u201cFor the first time we have our own marketing strategy and media kit. Also, we employed a marketing manager who is working with the potential clients,\u201d<\/em> Nade\u017eda Budimovi\u0107, project coordinator at KrusevacGrad, said. As a result, the outlet has several new clients.<\/p>\n\n\n\n

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