{"id":12013,"date":"2022-02-21T12:22:47","date_gmt":"2022-02-21T11:22:47","guid":{"rendered":"https:\/\/journalift.org\/?p=12013"},"modified":"2022-02-21T12:22:48","modified_gmt":"2022-02-21T11:22:48","slug":"serbia-boom-93-innovations-for-better-future","status":"publish","type":"post","link":"https:\/\/journalift.org\/serbia-boom-93-innovations-for-better-future\/","title":{"rendered":"Serbia, Boom 93: Innovations for better future\u00a0"},"content":{"rendered":"\n
Under the motto \u201cThink globally \u2013 act locally!\u201d<\/em> Boom 93<\/a>, a radio station and web portal from the town of Po\u017earevac in the eastern Serbia, successfully implemented its business plan: opened an online shop<\/a> for branded merchandise, activated its members club<\/a>, and introduced its mobile apps<\/a> for Android<\/a> and iOS<\/a> operating systems. <\/p>\n\n\n\n Since 80% of website traffic comes from mobile devices, Boom 93 management believes that the apps will improve user experience on smart phones and enable new opportunities for advertising and interactivity. <\/p>\n\n\n\n \u201cWe are proud to point out that Boom 93 is the only regional outlet in Serbia with an iOS application. And this was achieved thanks to the Media for All project,\u201d<\/em> Milorad Tadi\u0107, editor-in-chief of Boom 93, said.<\/p><\/blockquote>\n\n\n\n The other two segments of the business plan are also fully functional and crucial for further development of the outlet. Online shop offers uniquely designed products (T-shirts, mugs, masks, phone covers, bags, etc.) with Boom 93\u2019s branding. Whilst the members\u2019 club will provide an opportunity for people who want to support the mission and work<\/a> of Boom 93 to do that through monthly membership fees and in return will have access to exclusive perks and benefits. <\/p>\n\n\n\n \u201cAll products are branded with local landmarks \u2013 the Star monument from the Memorial Park \u010ca\u010dalica, Milo\u0161 Obrenovi\u0107 monument, and our logo that was exclusively redesigned for this campaign,\u201d<\/em> Jana Jaci\u0107, PR expert at Boom 93, said. <\/p><\/blockquote>\n\n\n\n As a result of all these activities there is a sizable increase in the number of daily visits on the portal. Radoslav Momirovi\u0107, who is in charge of analytics, points out that in the last three months there has been a 5% increase in the number of likes\/fans on Facebook and Instagram. <\/p>\n\n\n\n