{"id":2805,"date":"2021-04-20T11:04:05","date_gmt":"2021-04-20T11:04:05","guid":{"rendered":"https:\/\/journalift.org\/?p=2805"},"modified":"2021-07-01T12:09:21","modified_gmt":"2021-07-01T12:09:21","slug":"brand-newsroom-a-new-revenue-stream-for-media-outlets","status":"publish","type":"post","link":"https:\/\/journalift.org\/brand-newsroom-a-new-revenue-stream-for-media-outlets\/","title":{"rendered":"Brand Newsroom: A New Revenue Stream for Media Outlets"},"content":{"rendered":"\n
Media outlets are often very strict in following the pillars of ethical journalism. This means they tend to avoid certain approaches which they consider too commercial, PR-driven and marketing-oriented. They worry that adopting such practices would have a toll on their credibility. And while these fears are justified, they can become problematic when supporting their own business.<\/p>\n\n\n\n
Not all media outlets can provide for themselves with crowdfunding or by putting their news behind paywalls. Their expenses are often larger than their revenue, making it increasingly difficult to make ends meet at the end of each month. As a result, they cannot expand their teams of journalists and producers or cover all the stories they want to, ultimately failing to provide their audiences with exhaustive reporting.<\/p>\n\n\n\n
But there is a solution \u2013 and the good news is that quite a few media outlets already have all the necessary resources to implement it. By reorganizing their operations, they can set up an outsourced brand newsroom<\/strong> department, which will provide new monetization opportunities and allow them to financially support their primary endeavors to offer high-quality, credible journalism.<\/p>\n\n\n\n