{"id":7418,"date":"2021-07-02T02:00:57","date_gmt":"2021-07-02T00:00:57","guid":{"rendered":"https:\/\/journalift.org\/?p=7418"},"modified":"2021-07-26T15:08:41","modified_gmt":"2021-07-26T13:08:41","slug":"online-learning-and-media-business-experiences-and-opportunities","status":"publish","type":"post","link":"https:\/\/journalift.org\/online-learning-and-media-business-experiences-and-opportunities\/","title":{"rendered":"Online learning and media business: experiences and opportunities"},"content":{"rendered":"\n
As a media professional, how would you react if you read that you can learn the basics of a media profession in a couple of hours? Do you think that what you spent years on learning and practicing can be taught in one course? Maybe not, but the online courses suggest that it is possible. And the media outlets should take a stance on this.<\/p>\n\n\n\n
Online learning is a big market, more than a decade old, and the Covid pandemic only accelerated its development. There is a substantial B2C market offering journalism and media related courses, targeting various types of population, from students to professionals in various industries. However, one thing is striking: most of these courses are not offered by media outlets<\/strong>.<\/p>\n\n\n\n This article aims to present the global trends driving the online learning market and suggest ideas for possible educational formats to be developed by media outlets in the Western Balkans.<\/p>\n\n\n\n The online market offering media and journalism related courses is booming. The market is dominated by the US-based online platforms, such as Udemy, LinkedIn Learning, Skillshare and Masterclass<\/strong>. Users can learn how to start a podcast, how to become successful bloggers, get some fundamentals in investigative journalism, etc. and all for a reasonable price – courses start at 15 dollars. <\/p>\n\n\n\nThe structure of global e-learning market for media professionals<\/h2>\n\n\n\n