sustainability is about mission, ideology and quality \u2013 the resources mobilized must be able to sustain community media\u2019s core features of independence, participation and quality service. This means mobilizing the right kinds of resources<\/em>\u201d.<\/p>\n\n\n\nThe underlying concepts here are: first<\/strong>, the meaning of sustainability will change as communities\u2019 needs change; second<\/strong>, sustainability cannot be understood or measured in simple financial terms \u2013 it is about all kinds of resources: ability, energy, capacity, efficiency, flexibility and planning. It is about capacity, activities and change. Third<\/strong>, to the extent that sustainability can be seen as an organizational target or goal, it must be seen as one that changes in relation to other changing organizational targets or goals.<\/p>\n\n\n\nThe core issues of independence, community participation and quality community service make sustainability a tricky issue for alternative media.<\/p>\n\n\n\n
Sustainability is not just about mobilizing resources and managing them efficiently. It is about mobilizing the right kinds of resources at the right time, to fit changing needs and contexts, and managing them efficiently.<\/strong><\/p>\n\n\n\nIt is about institutions, community and finance. <\/p>\n","protected":false},"excerpt":{"rendered":"
One of the most inspiring aspects of the Media Accelerator Programme of the \u201cMedia for All\u201d project was to work with community and non-for-profit media in Albania and in the Western Balkans, media outlets with a clear mission which challenge traditional business models for media. While these alternative media as alternative to mainstream media and […]<\/p>\n","protected":false},"author":39,"featured_media":8365,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[44,25],"tags":[537,536,419,538],"acf":[],"yoast_head":"\n
Reconciling community and non-for-profit media with business models for sustainability - Journalift<\/title>\n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n\t \n\t \n\t \n