{"id":8578,"date":"2021-08-23T13:22:55","date_gmt":"2021-08-23T11:22:55","guid":{"rendered":"https:\/\/journalift.org\/?p=8578"},"modified":"2021-08-23T13:36:09","modified_gmt":"2021-08-23T11:36:09","slug":"the-importance-of-digital-tools-for-audience-targeting-the-case-of-albanian-media","status":"publish","type":"post","link":"https:\/\/journalift.org\/the-importance-of-digital-tools-for-audience-targeting-the-case-of-albanian-media\/","title":{"rendered":"The importance of digital tools for audience targeting: The case of Albanian media"},"content":{"rendered":"\n
The most essential component of any marketing campaign, being traditional or digital, is of course the audience<\/strong>. First, because the audience is your client and the target group you intend to convince to buy your product or follow your work. But the audience is not simply your client. As media outlet operating in a complex reality, you have understood by now that audience is in fact audiences, so multiple audiences<\/strong> that can in fact be your supporting communities at local level. You can engage your local audiences by co-production of media content on local issues of concern.<\/strong> For instance, audiences report on environmental issues, local infrastructure, social services and other daily issues. In these cases, audiences are your partners and contribute to enriching your media content. Third, audiences are the public at large even outside of your local community that might find an interest in what you do if you provide attractive, authentic and quality content in a variety of forms. For instance, TV Apollon<\/a> has a very rich archive of Albanian folk music for the past three decades and broadcasts regularly such music. It has attracted so large publics outside of their local audiences in the regions of Fieri and Vlora.\u00a0 <\/p>\n\n\n\n