Jelena Ozegovic, Author at Journalift

Jelena Ozegovic

Jelena is media support and MEL coordinator of the Thomson’s component of the FCO-backed Supporting Greater Media Independence programme in the Western Balkans. She is a journalist, communications and marketing professional, with extensive experience in international development and the media sector. Jelena provides direct assistance to the media outlets in the Western Balkans region, with a special focus on supporting innovative initiatives through business planning, audience engagement and the introduction of new online channels and content formats. Prior to Thomson Foundation, she worked for the International Research & Exchanges Board (IREX), Serbian National Internet Domains Registry (RNIDS), NGO Civic Initiatives, and volunteered as part of the Internet Corporation for Assigned Names and Numbers (ICANN) community.

Jesu li mediji spremni za promene u digitalnom oglašavanju

Leave a Comment / Brending i Marketing, Menadžment i organizacija, Razvoj biznisa, Tradicionalni Mediji / Jelena Ozegovic

Istraživanja pokazuju da su mediji i lokalni web sajtovi – najveći gubitnici tržišta digitalnog oglašavanja. Sve više se ulaže u velike platforme a ni globalno tržište nije spremno za tektonske promene koje Google uvodi 2023. godine. U cilju zaštite privatnosti ljudi na internetu, Google će ukinuti podršku za kolačiće treće strane, a to će drastično […]

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Jelena Ozegovic

Jesu li mediji spremni za promene u digitalnom oglašavanju