Digital media in Albania is insufficiently using data in management and creation of editorial strategies. The greater use and monitoring of content performance data would significantly change the focus of reporting of these media, which should contribute to the growth of traffic, engagement and loyalty of their readers.
This is result of the research conducted by Smartocto, Europe’s leading
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Small media outlets tend to struggle with financially supporting their news agenda, which often forces them to look for
The media situation in the Western Balkans is deteriorating as a result of repeated attacks on media freedom and
One of the most inspiring aspects of the Media Accelerator Programme of the “Media for All” project was to
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