Aleksandra Radivojević is a digital media expert working on the crossroad where technology and journalism meet. She has more than 7 years of experience in working with media, advertising, consulting publishers, and educating newsrooms in the field of data analytics. Aleksandra started her career as a Marketing Manager at satirical news portal, she worked as a social media manager for a large publishing group, and currently, she is working as a Senior Operations Manager for data analytics service provider – smartocto. At smartocto, she is leading a team of consultants, dedicated to helping and supporting small and local media outlets in their growth to sustainable business.