The creative sector has been amongst the hardest hit by the COVID-19 pandemic. This is why a new project “Culture and Creativity for the Western Balkans” (CC4WBs), funded by the European Union, is aimed at fostering dialogue in the Western Balkans by enhancing the cultural and creative sectors for increased socio-economic impact. CC4WBs is jointly managed by UNESCO, the British Council and the Italian
Monetisation. That magic word that is being insisted upon more and more recently. As well as on sustainability, more and more on capacity development. We can talk about sustainability, but if we break it down into several levels. Let’s dwell on it. Here I would return to the very concept of sustainability, which we can observe on at least three levels. At least that’s
Podcasts are the fastest growing content delivery channel in the last few years. However, there seems to be a growing gap between the radio industry and podcasters. By commercializing radio in the Balkan region, in the Balkan way, which mostly means “formatting” (I wanted to write “freaky formatting”, and I wouldn’t want anyone to be offended; the format is certainly not making playlists and
If this article was written around 2010, it would probably start with a phrase like “Social media are the future of the media business”. Since then, things have changed a lot and social media are no longer the future, but very much the present of the media business. No matter how skeptical the editors, reporters, and journalists were at the time, Facebook, a social
Many have probably seen the video made from the front pages of every print edition of The New York Times from 1852 to the present day. The video, which is 55 seconds long, is initially dominated by text-only front pages. Later in the video, small black-and-white photos shyly begin to appear, so we can conclude that the newspaper has started publishing illustrations. At the
Two months ago, I had the chance to participate in a conference organised by one of the biggest companies in the world. Among numerous topics covered during the three-day event, several were of particular interest to the participants – understandably, a lot of sessions revolved around discussions for the best and most sensitive ways to cover the war in Ukraine, others included the ever-so-relevant
Twelve media newsrooms from Europe have been selected for an in-depth business support, following a transparent and multi-staged evaluation process.  The call was targeted towards mid-sized, regional or local media and niche outlets, with a clearly identified problem they are willing to solve. Selected media will receive customised mentoring and grant support as part of the Deep-Dive Business Consultancy (DDBC) pillar, under the Media
What can we do to engage new audiences and retain them? How do we make readers engage with our content more? And how do we develop media brand lovers? If these questions occupy your mind too, we are bringing you advice and experience from media professionals and subscription specialists. Content is King We can all agree that quality content is definitely something without which
Capacity building (CB), defined as the process of developing and strengthening the skills, instincts, abilities, processes and resources that organizations and communities need to survive, adapt, and thrive in a fast-changing world, is one of the key tools that Thomson Foundation (TF) uses, together with mentoring and granting, in supporting media outlets in the Media for All (MfA) project.  During the initial stage of
Media and information literacy (MIL) is essential to enable citizens’ ability to think critically and click wisely. As UNESCO puts it: “Media and information literacy is an interrelated set of competencies that help people to maximize advantages and minimize harm in the new information, digital and communication landscapes” (MIL definition). This article argues that in addition to policymakers, civil society and educational institutions, media
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