Articles - Journalift

AI is, in many ways, a revolutionary event, similar to what Gutenberg’s printing press was in the 15th century, or radio, TV, and even internet in the 20th. It’s a technology that will permanently reshape society. For many of us, AI means everything we learned from multiple dystopian movies (2001 A Space Odyssey, The Terminator, Matrix, Blade Runner, …). But can AI be used

Disrupting the Market: How is one small media challenging the industry giant in Poland

Digital Reporting, Management and organisation, Trending in Media

May 10, 2023

Paweł Nowacki

Is it possible to create, in one year, a quality information service for a region with a population of 4.3 million, including more than 2 million living in a single agglomeration comprising several cities? Yes, and successfully, as exemplified by the Polish website Slazag.pl. It was founded by several journalists who left the editorial staff of Poland’s largest regional daily, Dziennik Zachodni. Team of Slazag.pl,

Calls Open for EU Investigative Journalism Award 2023

May 8, 2023

Journalift

Journalists from the Western Balkans region and Türkiye are invited to submit their investigative stories The EU Award for Investigative Journalism 2023 is now accepting submissions. Once again, the prestigious Award celebrates the best investigative stories published in the previous calendar year and is awarded in the Western Balkans and Türkiye. This year, aside from national awards, the EU Award is introducing a regional

Gen Z wants content that is factual, interesting and easily understandable: Chief-editor of a Slovakian popular media outlet shares their insights

Digital Reporting, Management and organisation, Trending in Media

May 3, 2023

FatChilliMedia

REFRESHER is a popular online media outlet writing about news and lifestyle topics attractive for young audiences. Started as a high school project, they have grown to rank among the most-visited websites in Slovakia, with 1.5mil monthly readers. Their goal is to help build a modern generation with an open mind, not looking at the world as a binary of black and white. In

How to Reach the Right Audience: Tips for Newsrooms

Digital Reporting, Trending in Media

April 26, 2023

Valon Canhasi

At every meeting, on every training that I hold, people always ask me how to reach the right audience and I always answer with this question – who is your audience? Usually, they reply with “everyone” because in their opinion everyone reads the news. I always joke with the answer and I reply with “oh, so you are Coca-Cola – they target everyone –

Crack the Code: How to Talk to Web Developers about your Media Website (Re)design

Business Development, Digital Reporting, Trending in Media

April 19, 2023

Sanja Gardasevic

Working on a website for your business can be an equally exciting and daunting prospect. Exciting, because it allows you to utilise new technologies for further development of your media business. Daunting, because the process itself is complex, time-consuming, and involves multidisciplinary teams who are not always the best at finding the same language. But, worry not! The goal of this article is to

How will ChatGPT change journalism and media?

Digital Reporting, Trending in Media

April 12, 2023

Nataša Laković Đukanović

I asked ChatGPT to write this article for me. Of course I did. I asked and reformulated questions to get a better answer. Parts of this article are its answers. It is important to start from the beginning and understand what ChatGPT is and how does it collect information: It’s funny how it affects me when I am communicating with it, how I avoid

Youth media in the fight for environmental preservation

Trending in Media

April 5, 2023

Selma Fukelj

There are no limits to reporting on the environment, as this urgent global problem concerns us all. Media outlets in the Western Balkans, given the “ecological bombs” that exist in the region, which often affect the environment of most of these countries, have something to report on every day. Through collaborative efforts, they should reach out to citizens, highlight the existence of these problems,

Why you should not give up on the subscription model?

Management and organisation, Trending in Media

March 23, 2023

Miloš Katić

The period of the pandemic caused by the corona virus has greatly influenced the change in the habits of citizens in the online environment and the use of payment institutions that are offered. According to a large number of reports from relevant institutions and media, it was a period of growth in e-commerce and various subscription models that persisted, maybe not to that extent,

How can local and investigative journalists collaborate better?

Digital Reporting, Management and organisation

March 15, 2023

Kristina Ozimec

It is often a challenge in the media business to produce successful collaborations and cooperation between journalists, especially when it comes to journalists from different media. Even without the many problems journalism is facing today, it is also a competitive profession, where many times opportunities for cooperation are lost somewhere between “who gets the news first” and “whose story is better”. But if we

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Navigating the Promise and Perils of AI: What Every Media Professional Needs to Know About ChatGPT