At every meeting, on every training that I hold, people always ask me how to reach the right audience and I always answer with this question – who is your audience? Usually, they reply with “everyone” because in their opinion everyone reads the news. I always joke with the answer and I reply with “oh, so you are Coca-Cola – they target everyone –
Article Archive: April 2023
As the world of media continues to evolve, podcasting has emerged as a rapidly growing form of content creation, and many media organizations are either podcasting or planning to do so. However, as with any new field, challenges must be faced and overcome in order to succeed. A growing number of podcasters are facing challenges when it comes to monetising their content. Market size,
Working on a website for your business can be an equally exciting and daunting prospect. Exciting, because it allows you to utilise new technologies for further development of your media business. Daunting, because the process itself is complex, time-consuming, and involves multidisciplinary teams who are not always the best at finding the same language. But, worry not! The goal of this article is to
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