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Ljiljana Pecova
Digitalization has accelerated the development of the media. Everything…
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Vladimir Trkulja
For almost two years, I had the opportunity to…
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“Hyperlocal” has been a buzzword in the media for…
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Sanja Lazić
In the last couple of years, crowdfunding (or online…
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Uroš Bogdanović
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Vladimir Trkulja
Business models and monetization for media outlets
The aim of this course is to give you basic guidelines for developing a business idea and understanding how different elements of the media business affect each other.
Nathan Koeshall, Miloš Janković, Sanja Lazić
Community building and community engagement for media
The goal of this course is to help you start thinking about your community in the right way, as well as to provide you with basic and practical concepts for building and engaging that community.
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Longtail articles are articles that for multiple reasons continue to attract audiences and generate traffic,
Media outlets are organizations and businesses, which are often in a different, more specific situation
Audience engagement is one of the pillars of the media outlet’s strategy to growth and
This report analyzes the potential for collaborative journalism initiatives to address the challenges facing local
The economics that supported the news industry for most of the twentieth century are no
The book depicts and reflects the media change by concentrating on five main topics: the
Why people consume the news? This is the question that the user needs model is
The report assesses economic situation, needs and prospects of independent media outlets in the six
