Is it possible to create, in one year, a quality information service for a region with a population of 4.3 million, including more than 2 million living in a single agglomeration comprising several cities? Yes, and successfully, as exemplified by the Polish website Slazag.pl. It was founded by several journalists who left the editorial staff of Poland’s largest regional daily, Dziennik Zachodni. Team of Slazag.pl,