Dušan Mašić is in journalism from 1989. He is one of the founders and journalists of Serbian Radio B92 and was the first director of ANEM – Association of Independent Electronic Media. Since 2007 he works in BBC as a Busines Development Manager and ever since he has developed, maintained and enhanced multi-platform business development activities in Europe, Middle East and West Asia for BBC World Service. This includes prospecting and account management, acquiring, maintaining and developing partnerships with web portals, mobile phone operators, aggregators and ISPs, radio, TV stations & cable operators. He has been working directly with media outlets in Serbia, Montenegro, Bosnia and Herzegovina, Kosovo, Macedonia and Albania and specialised in providing consultancy for integration and creation of convergent newsrooms.