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This course is a collection of practical experiences that will help you to go beyond your created business model and succeed in your efforts, because you started a business to sell your content, your services or your goods and make money. You can hear first-hand experiences of how electronic payments have become an industry and how they have reshaped e-commerce in the last ten years.
Business models and monetization for media outlets
The aim of this course is to give you basic guidelines for developing a business idea and understanding how different elements of the media business affect each other.
Strategic use of content performance data – from basics to data-informed decision-making in newsroom
In this course, you will have the opportunity to master the basics on which the analytical tools intended for digital media are based.