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AI in the newsroom: the ethical approach

Every journalist wants their audience to trust them. In return the audience expects their journalist to be accurate, fair and impartial. Throw artificial intelligence (AI) into the mix and things can get trickier if you’re not prepared. AI-tools are hugely beneficial to so many newsrooms but they come at a cost. The cost, if you don’t have the right policies in place, can be reputational damage, legal trouble and damage to audience trust. So if you’re using AI or you plan it’s time to take the ethical approach.

Catherine Mackie

Catherine Mackie, your course instructor is an Editorial Associate at the Thomson Foundation. She’s a former BBC senior journalist with almost 30 years experience in front of and behind the camera. She’s a recipient of a Knight-Wallace Journalism Fellowship at the University of Michigan.

During the enrolment, please enter your full name as that will be the information written on your certificate.

Free course

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  • 01. Defining AI
  • 02. The impact of AI
  • 03. The challenges for newsrooms
  • 04.Getting it right for your audience
  • 05. The ethical newsroom policy
  • 06. Managing your relationship with AI
  • 07. End of course survey

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In this course you will learn:

Welcome to AI in the newsroom: the ethical approach.

“Whether it is in news gathering or news production, or with user data, the more places you use AI in your workflow, the more checks and balances you must introduce in your various guidelines, policies, workflows and procedures,” Hosam El Nagar, Thomson Foundation

This course will guide you through the right approach to take and help you on your way to attaining certification with the Journalism Trust Initiative (JTI). The JTI stamp of approval will let your audience, and the world know you’re a trusted, transparent source of news. It is a self-paced course, broken into sections, each addressing a key learning need.

Teachers in this course:

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Catherine Mackie

Senior journalist

Catherine Mackie  is an Editorial Associate at the Thomson Foundation. She’s a former BBC senior journalist with almost 30 years experience in front of and behind the camera. She’s a recipient of a Knight-Wallace Journalism Fellowship at the University of Michigan.

Other Courses:

Catherine Mackie

AI in the newsroom: the ethical approach

Every journalist wants their audience to trust them. In return the audience expects their journalist to be accurate, fair and impartial. Throw artificial intelligence (AI) into the mix and things can get trickier if you’re not prepared. AI-tools are hugely beneficial to so many newsrooms but they come at a cost. The cost, if you don’t have the right policies in place, can be reputational damage, legal trouble and damage to audience trust. So if you’re using AI or you plan it’s time to take the ethical approach.
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Ewen MacAskill

Advanced Writing: The art of storytelling

This course is designed to teach advanced techniques for telling stories, with tips and insights from leading journalists. You will be shown different ways to tell a news story and receive expert advice about on-the-scene reporting.
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