AI in the newsroom: the ethical approach

Every journalist wants their audience to trust them. In return the audience expects their journalist to be accurate, fair and impartial. Throw artificial intelligence (AI) into the mix and things can get trickier if you’re not prepared. AI-tools are hugely beneficial to so many newsrooms but they come at a cost. The cost, if you don’t have the right policies in place, can be reputational damage, legal trouble and damage to audience trust. So if you’re using AI or you plan it’s time to take the ethical approach.

Catherine Mackie, your course instructor is an Editorial Associate at the Thomson Foundation. She’s a former BBC senior journalist with almost 30 years experience in front of and behind the camera. She’s a recipient of a Knight-Wallace Journalism Fellowship at the University of Michigan.

During the enrolment, please enter your full name as that will be the information written on your certificate.

Free course

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01. Defining AI
02. The impact of AI
03. The challenges for newsrooms
04.Getting it right for your audience
05. The ethical newsroom policy
06. Managing your relationship with AI
07. End of course survey

Questions? Feel free to Contact us.

In this course you will learn:

Welcome to AI in the newsroom: the ethical approach.

“Whether it is in news gathering or news production, or with user data, the more places you use AI in your workflow, the more checks and balances you must introduce in your various guidelines, policies, workflows and procedures,” Hosam El Nagar, Thomson Foundation

This course will guide you through the right approach to take and help you on your way to attaining certification with the Journalism Trust Initiative (JTI). The JTI stamp of approval will let your audience, and the world know you’re a trusted, transparent source of news. It is a self-paced course, broken into sections, each addressing a key learning need.

Teachers in this course:

Catherine Mackie

Senior journalist

Catherine Mackie is an Editorial Associate at the Thomson Foundation. She’s a former BBC senior journalist with almost 30 years experience in front of and behind the camera. She’s a recipient of a Knight-Wallace Journalism Fellowship at the University of Michigan.

Catherine Mackie

Senior journalist

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