Free webinar: How can newsrooms engage with younger audiences?

Tuesday, February 7, at 4 pm CET

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Newsrooms have a difficult task – not only are they under constant pressure to keep and retain their audiences, but they’re also facing another issue. Their audiences are getting older, and they need to find ways to make their content interesting and engaging enough for the younger generations. As if that alone isn’t enough, many media outlets are realising that they do not know much about those younger generations they are supposed to satisfy. 

With the rise of social media platforms directed mostly towards young people, many newsrooms are missing out on the opportunity to capture their attention and build new audiences. Instead, we see a significant rise of content creators who are doing their job instead. 

Norbert Šinković

Norbert Šinković

journalist, teaching assistant at the Department of Media Studies, Faculty of Philosophy in Novi Sad, former president of the Managing Board of the Independent Journalists' Association of Vojvodina.

Marina Zec

Marina Zec

founder and Editor-in-Chief of Oblakoder magazine, PhD student and media researcher at the Faculty of Dramatic Arts, University of Arts in Belgrade.

Lorin Kadiu

Lorin Kadiu

executive Director of the Citizens Channel media NGO based in Tirana.

How can newsrooms overcome this gap? Are there instructions or tools media organisations can use to make the process less turbulent? What content do the young media consumers expect from sources of information and where do they access it?

In search for answers, we are bringing you a discussion between media organisations from the Western Balkans that are founded by and for young people, as well as an expert in audience engagement and media development.

Join un on Tuesday, February 7, at 4 pm CET, for an hour-long conversation with:

  1. Marina Zec, editor-in-chief, Oblakoder
  2. Lorin Kadiu, executive director, Citizens Channel
  3. Norbert Šinković, media expert

To register for the webinar, please fill out the form: