Jelena is media support and MEL coordinator of the Thomson’s component of the FCO-backed Supporting Greater Media Independence programme in the Western Balkans. She is a journalist, communications and marketing professional, with extensive experience in international development and the media sector. Jelena provides direct assistance to the media outlets in the Western Balkans region, with a special focus on supporting innovative initiatives through business planning, audience engagement and the introduction of new online channels and content formats. Prior to Thomson Foundation, she worked for the International Research & Exchanges Board (IREX), Serbian National Internet Domains Registry (RNIDS), NGO Civic Initiatives, and volunteered as part of the Internet Corporation for Assigned Names and Numbers (ICANN) community.