Smartocto is a smart editorial analytics system that brings actionable data into the newsroom. Our mission is to optimise storytellers’ output and make it more relevant, impactful and profitable. With crystal clear modular big screens, insightful historical reports, and actionable notifications, we give you the power to go from data to action and optimise for online success, whether that’s impact, engagement or conversion. We come from the newsroom ourselves, so our approach to data is different. Our metrics go far beyond the standard pageviews and other simple metrics, with data on loyalty, true engagement and more, to give you the insights you need to truly connect to your audience. To top it off, smart notifications help to make the right decisions based on your business model. We build our products especially for and together with clients, to answer their wishes and truly support and boost the online publishing industry. Take a look at our innovation lab to see what we’re working on right now.