Montenegrin media outlet Radio Television Nikšić started its mentorship journey by refining and expanding live streaming and event broadcasting services. The business idea was simple yet impactful, upgrading its infrastructure and enabling enhanced live broadcasts on TV and online platforms.
Before starting the mentorship process, RTV Nikšić was already recognised in local broadcasting, with an enthusiastic and capable team. However, it lacked a technological boost regarding equipment upgrades and strategic guidance to fully capitalise on the growing demand for dynamic and diverse media content.
The aim was to enrich the viewer’s experience and attract a wider audience while opening up advertising opportunities.
The first step was setting specific, measurable goals – increasing the frequency of live broadcasts and streams, creating more diverse content, and growing overall viewer engagement. This allowed the mentor and the team to leverage their existing capabilities as a public broadcaster in Montenegro.
This approach was focused on developing further from a solid foundation they already had, pushing the boundaries of what was possible with their broadcasts, and positioning themselves as a live-streaming competitor on the market.
It became apparent that a shift from a traditional media approach to embracing a more innovative and forward-thinking strategy was needed. Encouraging this change was crucial, as it allowed them to envision and implement more dynamic and approachable solutions. These solutions better engaged with the audience and attracted advertisers by offering a more comprehensive range of live-streaming packages to potential clients. The team’s transformation was additionally facilitated through training and hands-on sessions with the newly acquired equipment.
The staff was trained in various roles, such as camera operation, video mixing, and online streaming administration. This helped them build their technical proficiency and confidence to manage and execute high-quality live streaming services independently.
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The team was well-equipped to handle the new broadcasting demands on all levels through capacity building, which led to improved service offerings and a more robust media presence.
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“Mentorship has been instrumental in helping us clearly define the goals of our roadmap to success. Dejan’s expertise has enabled us to expand and enhance our initial idea with innovative solutions, resulting in a stronger and more competitive project.”
Over a year, RTV Nikšić experienced an impressive increase in revenue, reflecting a positive market response to their enhanced service offerings. Additionally, there was a significant boost in marketing revenue and audience engagement. The number of YouTube subscribers grew considerably, and the average views per livestream noticed a marked increase.
In addition to the planned activities, the project enabled several innovative initiatives at RTV Nikšić, significantly enhancing their content and reach. Leveraging the upgraded technical infrastructure, RTV Nikšić launched the Live Morning Program, a new format featuring live broadcasts from various locations during July and August. In collaboration with Television Herceg Novi, this initiative resulted in over 40 live shows streamed on both stations and RTV Nikšić’s Facebook page, boosting marketing revenues.
Furthermore, following the success of the Live Morning Program, RTV Nikšić introduced a video podcast series, producing four new shows from their studio using the project’s equipment and trained personnel. These podcasts were broadcast across their TV and radio channels and their YouTube channel, significantly expanding their audience engagement and media presence.
