This research aims to analyze the main factors related to media trust and media-gender issues in Kosovo. Overall, the research shows that Kosovo citizens have a very high level of trust in the media. Experts interviewed for this research warn that people should be more critical of what they consume from the media. They suggest media literacy programmes and training as a means to increase citizens’ awareness of how the media operates. The findings show that television is by far the most used and the most trusted source of information over radio, print and online media.