Journalift Talks with Fatmira Prodani – Owner of Durrës Lajm

With the help of Media for All project Durrës Lajm managed to increase website traffic and revenues by offering locally relevant content and by improving its technology base.

Their twofold approach resulted in audience growth and rise in advertising revenue, on one hand, and increased social awareness and improved reputation, on another hand.

As a result of the sophisticated equipment bought with the grant and various trainings Durrës Lajm staff become more versatile in making video articles and learned new editorial techniques.

This and much more interesting details about the outlet, their work and future plans, are discussed in the latest Journalift Talks with Anisa Curraj and Fatmira Prodani from Durrës Lajm.

Publication year: 2022