As the world of media continues to evolve, podcasting has emerged as a rapidly growing form of content creation, and many media organizations are either podcasting or planning to do so. However, as with any new field, challenges must be faced and overcome in order to succeed.
A growing number of podcasters are facing challenges when it comes to monetising their content. Market size, limited advertising budgets, the need for high-quality production, and a clear content strategy are just some of the obstacles they face. But is it possible for media organizations and podcasters to overcome these challenges and turn podcasting into an additional revenue stream?
Our webinar aims to answer this question by providing current and future podcasters with insights, best practices, and strategies to succeed in this field. We will be joined by experienced podcasters who will explore the current state of podcasting in the region and the potential for growth. We will introduce different monetisation models available for podcasters and discuss the pros and cons of each model, providing best practices and tips for podcasters to monetise their content effectively.
Furthermore, in addition to identifying the challenges and obstacles that podcasters in the region may face, our webinar will also identify potential cross-border collaborations and partnerships in podcasting in the region, providing recommendations and strategies to overcome these challenges and leverage the opportunities in the region.
Join us and our guests, experienced podcasters, to explore the possibilities and potential of podcasting in the Western Balkans:
Jakub Górnicki, Co-founder/Reporter, Outriders
Passionate about new media and storytelling. Studied journalism at Warsaw University and founded Outriders to bridge cultures through innovative reporting. Developed ePaństwo Foundation into a global leading transparency NGO as COO and board member. Transformed Code for Poland into Code for All with Code for America. Also involved with Open Cities, Personal Democracy Forum, and TransparenCEE. Named a 2014 New Europe Challenger and active ambassador of Central Eastern Europe.
Jelisaveta Miletić, Marketing manager and podcast author, Njuz.net
Part of the Njuz.net team since 2018, where she works as a marketing manager and podcast author. Jelisaveta graduated from the Faculty of Dramatic Arts in Belgrade, majoring in Management and Production of Theater, Radio and Culture. Previously, she worked as a producer of theater performances, short films and festivals, as well as a social media manager.
Ivan Minić, Business development consultant, entrepreneur and podcast author
Ivan has spent the last two decades building successful companies and advising numerous brands in the region on digital presence in local markets. He founded Burek.com in 2002, the largest internet community in the Western Balkans area with more than 2,200,000 members, followed by many other businesses, as well as several podcasts. Alongside his entrepreneurial endeavors, he has also worked as a consultant, educator, and expert on numerous EU projects, collaborating with international organisations such as USAID, UNDP, Thomson Foundation, OSCE, and UNICEF.