- Categories: Branding and Marketing, Digital Transformation
- August 23,
- Erjon Curraj
The most essential component of any marketing campaign, being traditional or digital, is of course the audience. First, because the audience is your client and the target group you intend to convince to buy your product or follow your work. But the audience is not simply your client. As media outlet operating in a complex reality, you have understood by now that audience is
