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Article Archive: August 2021

The importance of digital tools for audience targeting: The case of Albanian media

The-importance-of-digital-tools-for-audience-targeting-The-case-of-Albanian-media
The most essential component of any marketing campaign, being traditional or digital, is of course the audience. First, because the audience is your client and the target group you intend to convince to buy your product or follow your work. But the audience is not simply your client. As media outlet operating in a complex reality, you have understood by now that audience is

Montenegro, RTV Pljevlja: Cross-border cooperation through camera lens

RTV-Pljevlja
“Life without borders” is the title of RTV Pljevlja project that aims to bring people and institutions from the municipalities on the border of Montenegro, Serbia, and Bosnia and Herzegovina closer through establishing a network of correspondents that will share relevant information for the local communities. The first edition of the show, aired on 11 June, was dedicated to Žabljak municipality in Montenegro, and
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