Monetisation. That magic word that is being insisted upon more and more recently. As well as on sustainability, more and more on capacity development. We can talk about sustainability, but if we break it down into several levels. Let’s dwell on it. Here I would return to the very concept of sustainability, which we can observe on at least three levels. At least that’s
Article Archive: January 2023
Podcasts are the fastest growing content delivery channel in the last few years. However, there seems to be a growing gap between the radio industry and podcasters. By commercializing radio in the Balkan region, in the Balkan way, which mostly means “formatting” (I wanted to write “freaky formatting”, and I wouldn’t want anyone to be offended; the format is certainly not making playlists and
Newsrooms have a difficult task – not only are they under constant pressure to keep and retain their audiences, but they’re also facing another issue. Their audiences are getting older, and they need to find ways to make their content interesting and engaging enough for the younger generations. As if that alone isn’t enough, many media outlets are realising that they do not know