Aleksandar Ašković was born in 1972 into a traditional family, but early on, he decided to escape into the world of science fiction, where he could be anything he wanted. The moment he dropped his first token into an arcade machine—back in the last century—he fell in love with video games, and that love has never faded.

He created several successful TV shows (Game-Over, Kursor), has written for every major IT magazine in Serbia, and considers his greatest achievement the fact that he is still a child at heart.

Since 2016, he has been helping companies and individuals make the most of YouTube by combining high-quality content with smart SEO strategies. Passionate about sharing knowledge, he has spoken at numerous digital marketing conferences. At Konverzija 2019, his presentation was voted the most useful by the audience.