Biljana Martinić has written over 200 published articles and critiques of music, films and TV series in which she analyzed the influence of popular culture on the development of character, gender and racial equality as well as environmental protection. She has worked as a social media manager (she has managed various brands on social networks) and is now working as a content writer (creator of web content) for blogs and websites. She is one of the founders of the NGO “Leadership Academy” whose goals are protectio of human rights and freedoms and the implementation of best European practices and policies in various areas of social life, as well as encouraging activism and improving the level of democratization of Montenegrin society. She volunteered as a mentor at the UNICEF Innovation Laboratory for Youth, where she worked on creating sustainable solutions to the most urgent challenges young people are dealing with.