Branislava Lovre is a journalist, AI ethics consultant, and co-founder of AImedia and AImpactful. With over 20 years of experience in the media, she specialises in bridging the gap between journalism and technology, empowering organisations and individuals to understand and adopt AI responsibly.Through AImedia, she promotes AI literacy and helps organisations implement AI solutions while maintaining ethical integrity. With AImpactful, she leads a newsroom dedicated to simplifying complex AI topics into engaging and relatable stories, making cutting-edge technology accessible to all. Branislava delivers workshops, training programmes, and consultations worldwide, covering topics such as AI ethics in journalism, responsible AI adoption, and media innovation. She has collaborated with many organisations, including OSCE, ICFJ, All Tech Is Human, IREX, CIJI, and the Council of Europe. In 2023, Branislava was honoured by being named one of the 100 Brilliant Women in AI Ethics, reflecting her unwavering dedication to fostering ethical, inclusive, and impactful AI practices.