Galjina is an established scholar, mentor and business oriented consultant with an excellent track of records related to the media industry. She is specialized in media measurement, developing industrial standards in the domain of media business, and supporting professional media associations and media outlets in business capacity development. She used to work with the Association of Media in Serbia, USAID SMS project and main industry players on the Serbian market (media publishers, marketing and media buying agencies, advertisers) on developing industry standards/market currency in the domain of media measurement.