Why people consume the news? This is the question that the user needs model is trying to answer.
As a way to connect with the audience, six user needs were created, since readers want more from news than just updates. Smartocto, an editorial analytics company, created an algorithm and notification system that advises the newsroom when to write a follow-up based on a different news user need, and even which user need to choose.
Over the course of two years, Thomson Foundation and its partners supported 59 media
