Journalift Talks with Meri Jancheva, marketing and management at TV VIS

TV VIS, a regional broadcaster from the southern town of Strumica, through the Media for All project managed to foster interactivity and to raise audience through citizen journalism. Namely, the aim of TV VIS’s project was to create a new approach in the existing relation between the outlet and the public. With the help of the Media for All they created a plug in/separate subpage on their portal enabling easier two-way communication. Meri Jancheva, part of the marketing and management team at TV VIS, in the following interview speaks in more details about the project, implementation, results, and future plans of TV VIS.

Publication year: 2022