Media Image Among the Public and Media Trust in Albania

This report seeks to shed light upon and analyse public perception of the media and the level of trust therein, relying precisely on the results of this survey. The research realized through this survey focused on three aspects: first, research focuses on the image of the media among the public; second, it focuses on the level of public trust in the media; and third, it focuses on the public’s consumer behaviour toward the media, in an attempt to highlight tendencies and problems in this regard.