Albania, TV Apollon: Business-to-business as a new development model
TV Apollon, a local broadcaster from the town of Fier, expanded its commercial approach by partnering up with four organisations in a business-to-business (B2B) model. But also improved the quality and relevance of its content by focusing on issues that are underreported (e.g., environment, racism, women’s right). “TV Apollon’s business idea had two main components. […]
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