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Article Archive: October 2021

Rethinking sustainability strategies for small independent media in the Western Balkans

RETHINKING-SUSTAINABILITY-STRATEGIES-FOR-SMALL-INDEPENDENT-MEDIA
In the region of the Western Balkans, donors and international implementing agencies have played a crucial role in supporting the development of independent media – media that are free from government, business, or political influences over their editorial decisions. These are mostly small classic media outlets, such as local or regional radio and TV stations, but also various thematically specialized web-only outlets that might

Albania, RTSH Gjirokastra: Increased visibility through documentary series

rtsh
The local public broadcaster from Gjirokastra, a small and picturesque town in the south of Albania, increased its impact and potential for monetization by offering new and fresh program schemes. Namely, as a part of the Media for All project, RTSH Gjirokastra produces documentaries on socio-economic and cultural development of the region of Gjirokastra. So far, they have produced 4 out of 10 planned

Bosnia and Herzegovina, Radio ZOS: Pillar of the local community

ZOS-radio-Tesanj-2
Radio ZOS from the small town of Tešanj is a perfect example of a media outlet heavily connected with the local community. This female-led radio and news portal successfully implements their business idea – establishment of a marketing agency. The purpose of the agency is to serve as an intermediary between local companies and big advertising agencies, but also will offer internet marketing services,
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