Bosnia and Herzegovina, Radio ZOS: Pillar of the local community

Journalift

Journalift

Post Author

min read

ZOS-radio-Tesanj-2

Radio ZOS from the small town of Tešanj is a perfect example of a media outlet heavily connected with the local community. This female-led radio and news portal successfully implements their business idea – establishment of a marketing agency. The purpose of the agency is to serve as an intermediary between local companies and big advertising agencies, but also will offer internet marketing services, creation of promotional campaigns, and other marketing services.

According to their mentor Sanja Mitić, Associate professor at Department of Business and Management at the University of Belgrade, Serbia, within the first two months of the project implementation Radio ZOS managed to obtain results that were planned for the first quartal. The secret for this success lies in their connection with the local community.

“Radio ZOS is fully aware about the needs of the local companies from the region of Tešanj. Knowing this, they offered a clear set of services that are tailormade for the specificity of the local companies,” said Mitić.   

This, according to Mitić, was possible due to the reputation and the connection with the local community that Radio ZOS managed to build and maintain in the previous years. Namely, they initiated several humanitarian actions and socially responsible campaigns.

As Amela Sejdić, director of Radio ZOS, points out they are “proud of the fact that although as a result of the pandemic there was a decrease in total revenue in 2020 no worker was fired.” She also pointed out that ZOS Radio received a Google award for production of high-quality articles about the pandemic and the effects it had on the local community and the companies. 

ZOS Radio is a commercial radio station from Tešanj, which has been operating under that name since 1997. 

About the author:

Journalift

Journalift is an online resource platform with state-of-the-art hands-on practices and knowledge for people who want to know more about media development, media business and the newest trends in the media industry. It has been designed as a knowledge hub focused on the media outlets needs. We see ourselves as ‘game changers’, in the media development community that bring new ideas, innovative tools and result-based approaches to media businesses operation.
Post Author

Author

  • Journalift

    Journalift is an online resource platform with state-of-the-art hands-on practices and knowledge for people who want to know more about media development, media business and the newest trends in the media industry. It has been designed as a knowledge hub focused on the media outlets needs. We see ourselves as ‘game changers’, in the media development community that bring new ideas, innovative tools and result-based approaches to media businesses operation.

Related articles:

Top stories from Journalift:

Capacity-building-as-a-necessary-investment-for-media-outlets
Post Author
Capacity building (CB), defined as the process of developing and strengthening the skills, instincts, abilities, processes and resources that organizations and communities need to survive, adapt, and thrive in a fast-changing world, is one of the key tools that Thomson Foundation (TF) uses, together with mentoring and granting, in supporting media outlets in the Media for All (MfA) project. 

Topics:

Latest Articles:

Capacity building as a necessary investment for media outlets
Capacity building (CB), defined as the process of developing and strengthening the skills, instincts, abilities, processes and resources that organizations
The role of media organisations in supporting media literacy
Media and information literacy (MIL) is essential to enable citizens' ability to think critically and click wisely. As UNESCO puts
News avoidance on the rise, trust in news falling – key insights from 2022 Digital News Report
The media has played a decisive role in covering the COVID-19 pandemic and Russia’s war in Ukraine. However, people have
Freedom from punishment
Impunity, n.: exemption or freedom from punishment, harm, or loss Example: laws were flouted with impunity Source: Merriam Webster dictionary