Albania, RTSH Gjirokastra: Increased visibility through documentary series

min read

rtsh

The local public broadcaster from Gjirokastra, a small and picturesque town in the south of Albania, increased its impact and potential for monetization by offering new and fresh program schemes. Namely, as a part of the Media for All project, RTSH Gjirokastra produces documentaries on socio-economic and cultural development of the region of Gjirokastra. So far, they have produced 4 out of 10 planned documentaries. The topics include youth, minority questions, women entrepreneurs, environment, and agro-tourism challenges and development of the region. 

From RTSH Gjirokastra points out that the reaction of the audience is positive. But what is even more important is the “increase in advertising revenues for the outlet.” Another side effect is the bigger demand for the local agro-business promoted through the documentaries. 

“Two of the documentaries were requested by the head office in Tirana to be broadcasted on the national Public Broadcaster,” said from RTSH Gjirokastra.

Their business idea is to enlarge the pool of advertisers by diversifying and improving the quality of the media content and TV program. Another important goal is to improve its presence on social media.

Media for All has supported RTSH Gjirokastra in obtaining quality equipment, they were previously lacking, for production and editing of video, as well as support with capacity building/mentorship on storytelling and documentary production.

Arjan Xhani, Director of RTSH Gjirokastra, pointed out that “this is the first time they got funding by a donor” adding that the “quality of the documentaries is quite good because of the new equipment, and support given by the Media for All experts.”

Till the end of the project in mid-2022, RTSH Gjirokastra will produce 6 more documentaries, covering other socio-economic issues while promoting the rich touristic features of the entire region.

Journalift is an online resource platform with state-of-the-art hands-on practices and knowledge for people who want to know more about media development, media business and the newest trends in the media industry. It has been designed as a knowledge hub focused on the media outlets needs.
We see ourselves as ‘game changers’, in the media development community that bring new ideas, innovative tools and result-based approaches to media businesses operation.

Related articles:

Top stories from Journalift:

In 2014, a group of journalists and editors at Slovakia’s largest news organisation, SME, faced a dilemma. Its takeover by Penta investment group sparked a mass exodus. Forty journalists embarked on a bold venture: founding Denník N. Their mission was clear – to preserve journalistic integrity and be a trustworthy news source for Slovaks. Readers supported the idea from

Topics:

Latest Articles:

Slovak outlet Denník N has 70,000 paid subscribers. Here are seven lessons from their journey
In 2014, a group of journalists and editors at Slovakia’s largest news organisation, SME, faced a dilemma. Its takeover by
Poland and Slovakia elected new governments last year. What is the future of media in these countries?
Two countries in Central Europe - Poland and Slovakia, witnessed turbulent political changes at the end of 2023. The newly
Open Call: Executive Learning Programme For Media Professionals in the Western Balkans
Apply for the new learning programme specifically designed for media professionals in managerial and executive roles or those aspiring to
Navigating Media in 2024: Insights from Reuters Institute Digital News Report
Each year Reuters Institute publishes one of the most relevant media trends reports. This year, based on a survey of