The audience expects better and higher quality media content. They want the media to describe the background of the story and to cover the topics continuously and more thoroughly. In general, they don’t trust the media and consequently they are not satisfied with the content that they consume in the media on a daily basis, and therefore part of the audience simply avoids news.
Article Archive: December 2021
Approximately 18 million people live in the six countries of the Western Balkans – Albania, Bosnia and Herzegovina, Kosovo, Montenegro, North Macedonia, and Serbia. And in each country, there are ethnic and national minorities that represent small but important parts of the societies. Comparative study conducted by the Thomson Foundation (TF) shows that in each country there are ethnic and linguistic minorities, as can
In a saturated media market, media outlets need to compete for ever scattered audience attention. In their daily operations, editors and journalists are often focused on creating new stories, basing their strategies on volume. However, creating more content is not the answer to plummeting engagement rates. Trying to cut through the noise with quantity is not always a good strategy, as it may lead
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