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Article Archive: December 2021

Media in minority languages in the WB: Keeping culture, language and traditions alive

Media in minority languages in the WB: Keeping culture, language and traditions alive
Approximately 18 million people live in the six countries of the Western Balkans – Albania, Bosnia and Herzegovina, Kosovo, Montenegro, North Macedonia, and Serbia. And in each country, there are ethnic and national minorities that represent small but important parts of the societies.  Comparative study conducted by the Thomson Foundation (TF) shows that in each country there are ethnic and linguistic minorities, as can

The power of longtail content: How Balkan media outlets are benefiting from it

In a saturated media market, media outlets need to compete for ever scattered audience attention. In their daily operations, editors and journalists are often focused on creating new stories, basing their strategies on volume. However, creating more content is not the answer to plummeting engagement rates. Trying to cut through the noise with quantity is not always a good strategy, as it may lead
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