April 2022 - Journalift

Radio Titograd, a multiplatform outlet based in Montenegrin capital Podogorica, last year marked its fifth anniversary. On 13 July 2016, around 7 pm, the radio started broadcasting for the first time. The outlet, besides radio, is also present on the internet. Božo Bulatović, executive director of Radio Titograd, vividly remembers that day. “We started our program with a song from the legendary Miladin Šobić,”

Serbia, 021: Efficient clients and users’ databases for higher advertisement monetization

Trending in Media

April 21, 2022

Journalift

021, a multiplatform outlet based in Novi Sad, aims to increase its revenue by enabling better planning, improved coordination and more efficient communication with customers by developing a database of business clients. “Following the implementation of the new software the list of potential clients has doubled,” pointed out from 021 adding that as a result of the new approach “the sales strategy is updated

3 Media Fundraising Campaigns in the Western Balkans to Inspire and Learn From

Business Development, Management and organisation, Traditional Media

April 18, 2022

Sanja Lazic

In the last couple of years, crowdfunding (or online fundraising in general) has become a common topic among, primarily, non-profit organisations in the Western Balkans. It is often (wrongly) perceived as a silver bullet for the financial problems that an organisation faces or an alternative funding option for smaller-scale projects. Considering media outlets in the region, online fundraising and crowdfunding have only recently seen

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Article Archive: April 2022

Montenegro, Radio Titograd: New revenue streams due to successful project implementation

Serbia, 021: Efficient clients and users’ databases for higher advertisement monetization

3 Media Fundraising Campaigns in the Western Balkans to Inspire and Learn From

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