From paid subscriptions to sponsorships: Unlock the full financial potential of your newsletter Last September I wrote an article titled “Stop chasing social media and master your newsletter instead: Essential tips for media growth” in which I argued, rather strongly, that every media outlet should focus on building newsletters instead of worrying about their social media. On social media, you don’t own the algorithm
Article Archive: February 2025
From idea to impact: Strategies for maximum success YouTube Shorts and Instagram/Facebook Reels have revolutionised short-form content, becoming essential tools for creators. These platforms democratise content creation, enabling users to share relatable, snackable videos while offering robust monetisation opportunities. Their algorithms amplify reach, making them powerful for building audiences, boosting brand visibility, and fostering global connections. Whether it’s viral trends or personal storytelling, Shorts
A six-month acceleration programme supporting journalists and content creators in the Western Balkans to validate their media business ideas Are you a media professional, journalist, or content creator with an innovative idea for the green transition? The Validation Booster Programme is your chance to test, refine, and validate new media concepts that can drive impactful change. What is the Validation Booster? The Validation Booster