Jernej Verbič is an expert on journalism, media production, and entrepreneurship in the domains of communication and branding. He has 20 years of experience working as an editor and reporter at RTV Slovenia public broadcaster; biggest commercial television in Slovenia, POP TV and daily Delo, a New York City correspondent for daily Dnevnik; and a project and development manager at the Slovene Association of Journalists. Currently, he is a Managing Partner of the brand newsroom Dobre zgodbe, mostly working as a consultant on newsroom branding, business storytelling, digital media content, and strategy development to various media outlets in the Western Balkans.