Ljiljana Pecova has long-term working experience in public administration, working as a PR Manager. She is part of the start-up community in the country and pays specific attention to bring forward innovative models for business and operations. She works in the sphere of adult education, building capacities, training need assessment, research, analysis, and evaluation. Latest working experiences have brought numerous workshops with the media upgrading their capacity in the area of using the internet safety tools. A couple of training were done towards different size media for social media presence and disinformation tools. She has been engaged to draft the first Codex for journalists when reporting about child victims/perpetrators. She is a certified trainer for adults and is a member of the Complaints Commission at the Council of Media Ethics of North Macedonia. Specific areas of interest are the privacy issues, transparency and good governance models based on human rights approaches.