She is a university professor, established scholar, mentor and marketing-oriented consultant with excellent track of records related to media industry. She is specialized in marketing, international business and developing industrial standards in domain of media business, and supporting professional media association and media outlets in business capacity development. She used to work with the Association of Media in Serbia, USAID SMS project and main industry players on Serbian market (media publishers, marketing and media buying agencies, advertisers) on developing industry standards / market currency in domain of media measurement.