Zoran Kovačić is an expert in broadcast, television, radio and digital media. He is the initiator and founder of the first web portal specializing in the media and telecom industry in Southeast Europe. Besides this, he has a plethora of expertise as a consultant on media management, training coaching, development and application of digital business models for media outlets. He published several books specialized in media history. He does not consider himself as a journalist, but as someone who likes to write, create, and kickstart things. In 2018, he launched, a regional portal with a unique business model – hardwall subscription – which he developed into a reliable source of information for the professional media and journalist community in the WB. So far he worked and provided consultancies to a variety of media actors in the region, including public service media, and portals in the early stages of their development.