Ferizaj-based RTV Tema in the frame of the Media for All project enhanced video production capacities, launched two high-quality TV series, improved online sales via in-stream video ads, and introduced a new, subscriber-based, platform and in-store radio service. In order to fully benefit from the production improvements RTV Tema also developed new outreach and social media strategies.
RTV Tema is a private local television established in 2000 as a radio station, and from 2005 is licensed as a television station covering 10 municipalities in Kosovo with approximately 700,000 residents.
RTV Tema is one of the six outlets from Kosovo that are part of the Media for All business development grant scheme. The project is funded by the UK Government and implemented by the British Council, Thomson Foundation, BIRN and INTRAC in all Western Balkans countries.
In this special edition of Journalift Talks from Ulcinj in Montenegro, Visar Hoti talks with Anisa Curraj from the Thomson Foundation about outlet’s main achievements and challenges during the project implementation, mentorship process, and RTV Tema’s future plans. This, and much more interesting details in the following interview.