- Categories: Branding and Marketing, Digital Transformation
- June 18,
- Petko Georgiev
As a popular saying among the digital media publishers goes, “if your business model is based on Facebook, you don’t have a business model”. Yet, doing media business today without Facebook (and other social media) is virtually impossible. This holds true not only for small media and start-ups, but also for large broadcast organizations with millions of viewers whose primary revenue still comes from
