June 2021 - Journalift

The goal of every media outlet is to grow and to be sustainable. Recognizing the need for ensuring revenue growth over time and providing the resources for the media outlet to operate successfully is not an issue. Implementing this is practice – is. There is no recipe for success. In fact, every media outlet that succeeds tends to do it by finding its own

[Practical Guide] How to Pitch Your Media to Advertisers

Branding and Marketing, Business Development

June 25, 2021

Nataša Đukanović

During my work with smaller Western Balkans media, I have encountered first-hand (well, second-hand) survival issues. The people I communicated with were passion-driven, dragon-fighting, occasionally self-proclaimed Don Quixotes – but they were adamant in their pursuit to deliver the truth to the citizens they serve. For me, that is the ideal of being a journalist. Of course, the other side of the story concerns

Radio in Serbia, StoPlus Drive To Digital First

Digital Transformation, Traditional Media

June 21, 2021

Dominique Thierry

Have you ever heard about the Buggles’ hit Video killed the Radio star? Probably even the youngest among our readers have. Many of us heard it on transistor radio, but today, in 2021, the fact is that many Millenials and Gen Z do not even own transistor radio. Over the last 20 years, the digital age has brought a major shift in how people

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Article Archive: June 2021

OhridNews: Exploring Opportunities for Monetization in Small Local Media

[Practical Guide] How to Pitch Your Media to Advertisers

Radio in Serbia, StoPlus Drive To Digital First

Article Archive