The goal of every media outlet is to grow and to be sustainable. Recognizing the need for ensuring revenue growth over time and providing the resources for the media outlet to operate successfully is not an issue. Implementing this is practice – is. There is no recipe for success. In fact, every media outlet that succeeds tends to do it by finding its own
Article Archive: June 2021
During my work with smaller Western Balkans media, I have encountered first-hand (well, second-hand) survival issues. The people I communicated with were passion-driven, dragon-fighting, occasionally self-proclaimed Don Quixotes – but they were adamant in their pursuit to deliver the truth to the citizens they serve. For me, that is the ideal of being a journalist. Of course, the other side of the story concerns
Have you ever heard about the Buggles’ hit Video killed the Radio star? Probably even the youngest among our readers have. Many of us heard it on transistor radio, but today, in 2021, the fact is that many Millenials and Gen Z do not even own transistor radio. Over the last 20 years, the digital age has brought a major shift in how people